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PAC12 and University NIL Partnerships

by michelle
UniversityPartnershipDetailsNotables
University of ArizonaINFLCR
Announced: 2020, Feb
Duration: Multi-year
Expense: Unspecified
• All sports programs.
• Program is called “CATS”.
• Access for student-athletes, alumni, coaches, and staff.
Arizona State UniversityJeremy Darlow
Announced: 2020, Aug
Duration: Unspecified
Expense: Unspecified
• All sports programs.
• Athletes get access to the DARLOW Rules program, build their own brand marketing plan, and each athlete who completes the program receives a certificate of completion to include on their resume.
UCLAINFLCR
Announced: 2020, Feb
Duration: Multi-year
Expense: Unspecified
2020, Feb
• “Multi-sport” but unclear which are included.
• Access for student-athletes, alumni, coaches, and staff.
University of Colorado BoulderINFLCR
Announced: 2019, Dec
Duration: Unspecified
Expense: Unspecified
• “Multi-sport” but unclear which are included.
• Access for student-athletes, coaches, and staff.
University of OregonINFLCR
Announced: 2019, May
Duration: Unspecified
Expense: Unspecified
• Partnership only for football, men’s and women’s basketball, men’s and women’s track and field, and several other teams.
• Piloted INFLCR with basketball during March Madness in 2019
• Additionally, Oregon launched the EMERGE program in October of 2020. The core areas that the program covers are personal branding strategies, foundations of business, financial literacy, and managing NIL opportunities.
University of Southern CaliforniaINFLCR
Announced: 2020, Jan
Duration: Multi-year
Expense: Unspecified
• All sports programs.
• Access for student-athletes, alumni, coaches, and staff.
Stanford UniversityINFLCR
Announced: 2020, Sep
Duration: Three years
Expense: Unspecified
• Access for student-athletes, alumni, coaches and staff.
University of UtahINFLCR
Announced: 2020, Oct
Duration: Five years
Expense: Unspecified
• Expanded to include all sports after the initial deal for football, men’s and women’s basketball, and gymnastics.
• Access for student-athletes, coaches, and staff.
University of WashingtonOpendorse
Announced: 2021, Feb
Duration: Unspecified
Expense: Unspecified
• All sports programs (over 650 athletes!).
• Program is called “Boundless Futures”.
• Offering courses that “explore the intersection of athletics and business, covering NIL topics such as personal brand development and strategy, business and entrepreneurship, and opportunity evaluation.”
Washington State UniversityJeremy Darlow
Announced: 2020, July
Duration: Unspecified
Expense: Unspecified
• All sports programs (500 athletes!)
• Access for student-athletes, coaches, and staff.
• Darlow’s weekly lessons are video based and show athletes how to build their influence and leverage their athletic accomplishments beyond sports.

Unknown Pac12 NIL Partnerships

  • Cal
  • Oregon State University

Interested in what the other Power 5 school are doing?

Have insight into these deals? Send an update to info@nilnetwork.com

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