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SEC and University NIL Partnerships

by michelle
UniversityPartnershipDetailsNotables
University of FloridaOpendorseAnnounced: 2021, Jan
Duration: One year
Expense: Unspecified
• Assumed to be for all sports.
• Access for student-athletes and staff.
• Program is called “Gator Made”.
• Includes “Ready with Darlow” which includes exclusive access to leading brand consultant Jeremy Darlow including personal branding education, interactive coaching sessions and access to the Darlow Rules course.
University of KentuckyINFLCRAnnounced: 2017, June
Extended: 2018, June
Duration: One year
Expense: $10,000
• First client to sign with INFLCR.
• Initially started with just men’s basketball.
• Unclear if they added more sports when they renewed.
University of MissouriINFLCRAnnounced: 2020, Mar
Duration: Multi year
Expense: Unspecified
• “Multi-sport” but unclear which are included.
• Access for student-athletes, coaches, and staff.
University of TennesseeINFLCRAnnounced: 2020, Mar
Duration: Multi-year
Expense: Unspecified
• Only for the football program.
• Access for student-athletes, coaches, and staff.
Vanderbilt UniversityINFLCRAnnounced: 2019, May
Duration: Unspecified
Expense: Unspecified
• “Multi-sport” but unclear which are included.
University of ArkansasINFLCRAnnounced: 2019, June
Duration: Unspecified
Expense: Unspecified
• All sports programs (over 460 athletes!).
• During the Razorbacks 2019 College World Series run, athletes shared almost 300 unique pieces of content.
Auburn UniversityINFLCRAnnounced: 2019, Jan
Extended: 2020, Nov
Duration: Two years
Expense: Unspecified
• Only for football, men’s and women’s basketball, gymnastics, baseball, and softball.
• For student-athletes, coaches, staff, and alumni.
• One of the first SEC programs to partner with INFLCR.
University of MississippiINFLCRAnnounced: 2019, Jan
Duration: Unspecified
Expense: Unspecified
• Only for football, baseball, softball, and men’s and women’s basketball.
• 94 football athletes used INFLCR during the 2019 spring season, reaching over 430,000 people.
Mississippi State UniversityINFLCRAnnounced: 2018, Dec
Duration: Two years
Expense: Unspecified
• Only for football, baseball and men’s and women’s basketball.
Texas A&M UniversityINFLCRAnnounced: 2020, Jan
Duration: Four years
Expense: Unspecified
• All sports programs (over 500 athletes!).
• The 100th college athletics client to sign with INFLCR.
University of South CarolinaAltius Sports PartnersAnnounced: 2021, Mar
Duration: Unspecified
Expense: Unspecified
• Not all sports but unspecified which are included.
• ASP will provide tailored programs that will include management of rule changes, education on maximizing opportunities, and helping South Carolina create unique platforms for their athletes.
Louisiana State UniversityAltius Sports PartnersAnnounced: 2020, Oct
Duration: Unspecified
Expense: Unspecified
• Assumed to be for all sports
• Some of the primary areas Altius will assist LSU and its athletes with include strategic planning, compliance support, recruiting tools, fundraising solutions, corporate partner management, and third-party vetting.
University of GeorgiaAltius Sports PartnersAnnounced: 2021, Apr
Duration: Unspecified
Expense: Unspecified
• Assumed to be for all athletes.
• Year-long series of educational workshops.
• The NIL will cover personal branding, brand management, business formation, entrepreneurship basics, financial literacy, money management, tax skills, and social media.
University of Alabama"The Advantage" - works with both campus partners and external entitiesAnnounced: 2021, May
Duration: Unspecified
Expense: Unspecified
• All sports.
• Provides social media account assessment, content production, and content distribution via @socialie
• Assists with agent and marketing representation selection, business and non-profit formation, trademarking, financial literacy, and interview training.

Interested in what the other Power 5 school are doing?

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