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Navigate NIL for Administrators

    Recently, I did an audit of all the schools in my Institutions & NIL database to update everything that was missed over the past nine months. After spending way too many hours of my Saturday browsing the websites of close to 400 NCAA schools, my takeaway was that we, collectively, have a ton of work to do to support our athletes.With Name, Image, and Likeness (NIL) still being in its first year, it’s easy for many institutions to take the “wait and see” approach before allocating a budget to help their athletes. In the meantime, however, there are FREE ways that departments can implement to assist and empower their athletes in navigating NIL.Website UpdatesWhile website updates are admittedly a daunting and time-consuming task, having a hub of NIL content specific to your institution is imperative to your athletes finding success with their new opportunities. Without guidance on your institution’s website, fans and brands may be deterred from working with your athletes or worse yet, they may create impermissible opportunities that could cost your athletes their eligibility.Have a Dropdown for NIL ResourcesWhile many universities have some sort of NIL resources – whether a 3rd party partnership, a policy, or even an FAQ – most are incredibly difficult to locate. On most websites, I had to use the search box to find their NIL resources. Adding NIL to your website menu, or at least as a dropdown tab, will allow stakeholders to easily find the information they’re looking for. This is crucial to fans, alumni, and local businesses understanding the landscape and how to create compliant NIL opportunities for your athletes.Furthermore, if your institution has a named NIL Program, make sure the dropdown still has the words “Name, Image, and Likeness” or “NIL” in it. Some institutions have great resources but if you don’t know the name of the program at that particular school, you’d never know they were there.Publish Your Institutional Policy, State Law, and/or NCAA Interim PolicyWhile businesses don’t understand the compliance nuances of NIL, most understand that there are rules. They want to comply: the worst case scenario for any brand in this new era is unknowingly costing an athlete their eligibility.Help keep your athletes safe, eligible, and compliant by posting your institutional policy, state NIL law (if applicable), and the NCAA interim policy on your website for anyone interested. Make it easy to find (see assignment 1). Develop FAQs and/or Guidelines for all StakeholdersCreating a basic “FAQ” with simple queries such as “What is NIL?”, “What activities are permissible?” and “Can the school connect me to athletes?” can immensely help local businesses, alumni, and donors understand the landscape of NIL. Additionally, high-level guidance should be provided for your athletes about concepts that affect them: Topics to cover include, but are not limited to, NIL effect on need-based aid, international student athletes NIL limitations, and tax implications.Including some insights that are specific to your state law and institutional policy are helpful.Add an NIL DirectoryMany schools were quick to notice that …

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As NIL grows rapidly and enters 2024 as a billion dollar industry, more brands are jumping in and reaping the benefits of college athletes promoting their products or services. Unfortunately, there is a misconception that only the biggest and most popular athletes can deliver campaign results. Here, College Athlete Influencers explores why that’s not the case and how brands can maximize their ROI through college athlete influencers.

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