DIGITAL MARKETPLACES Peak NIL Microsponsor DapUp Open to NIL Deals NIL Deal Marketplace LaChica Sports & Entertainment EndorseMate Maestro Media Group Dream Big Sports Sport Endorse Athletiverse Two Yay Huckle Coinlete MyNIL Milnil Athlete Reserve Sway Athlete NBC Sports Athlete Direct Find My NIL NIL X Athlyt Off Season Klout Machine Team FanClub Obsesh Townee Student Athlete Sponsor The Firework App URepz MEET THE DIGITAL MARKETPLACES Helping Athletes Secure NIL Opportunities 2023 UPDATED: NIL Marketplaces Now that collegiate athletes are permitted to monetize their Name, Image, and Likeness (NIL), there are dozens and dozens of NIL marketplaces helping athletes secure endorsements, appearances, and other NIL-related opportunities. Some have been working with professional athletes for years while others have launched recently with collegiate athletes in mind. While many of these companies seem similar at face value, they all have unique offerings and different visions for how to best help athletes monetize their NIL. NIL Network met with the leading digital marketplaces to understand their business model, foundations, and unique traits. For more companies supporting collegiate athletes in NIL, including:NIL PlatformsNIL AgenciesNIL AppsNIL Marketing CompaniesNow with over 400 businesses listed!Check out the athlete service provider directory Disclaimer: The information provided here is for informational purposes only. NIL Network cannot guarantee the accuracy or completeness of the information and does not endorse any of the service providers listed. It is your responsibility to conduct your own research and due diligence before utilizing the services of any provider listed in this directory. This directory should be used as a starting point in your understanding of the various service providers available and not as a definitive source of information. Company: 98StrongWebsite: https://www.98strong.com/Instagram: @98strong_Year Founded: 2021About the Founders: Founded by Andrew Mavis and Nick Bunn, two lifelong friends, teammates and former water polo student-athletes. Mavis played at George Washington University while Bunn played at Harvard University. Company Mission: To allow ALL student-athletes, including the 98% who won’t go pro, to monetize their NIL in the easiest way possible. Unique Attributes: 98Strong competes for the student-athlete while they compete in their sport. Once a student-athlete signs up to join the 98Strong community, their proprietary platform immediately puts the student-athlete in a position to get sponsorship deals regardless if they have 1,000 followers or 500,000. Athletes of all levels will receive opportunities directly to their email and they can choose the deals they want to take. Other Benefits: 98Strong will never send a student-athlete a monetization opportunity that will jeopardize their eligibility. 98Strong also forwards all email monetization alerts for student-athletes to university compliance officials so it’s easier for student-athletes and all parties can be informed of sponsorship opportunities. A more advanced version of the platform is coming soon that will include educational courses on brand building and financial literacy while also helping student-athletes connect with sponsors in even more efficient ways.Cost to Athletes: FreeCost to Brands: Varies on a brand’s selected marketing campaign. “We were the 98%, now we’re fighting for them. For years there have been limited …
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By Michelle Meyer │June 15, 2021 Last Wednesday, there was a Senate hearing to discuss the conundrum that the NCAA has gotten itself into regarding Name, Image, and Likeness (NIL)…
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NCAA/LEGAL NEWS New York’s New Name, Image And Likeness Law Hardly Protects College Athletes Navigating the NCAA’s New Guidance on Student-Athlete NIL Compensation New York Governor Signs Name, Image and…
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This past week has been a whirlwind of movement in the NCAA Name, Image, and Likeness space. Of the dozens upon dozens of articles I’ve read, these are the ones…
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NFTs The collegiate athlete NFT market is here! Luka Garza kicked it off with his own NFT and it sold for over $40k. The buyer, _matt_, currently has the NFT…
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By Michelle Meyer │April 6, 2021 They don’t call it March Madness for nothing. However, this year’s madness had little to do with the events on the court (although the…
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NCAA vs Alston: A Quick Overview of the Alston Case By Michelle Meyer │March 30, 2021 History of the Case 2014: A former West Virginia football athlete, Shawne Alston, sued…
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By Michelle Meyer In February, I read over 200 articles about Name, Image, and Likeness so you don’t have to. Here’s what you need to know: More Federal Bills February…
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Federal Name, Image, and Likeness Proposals The NCAA NIL proposal was tabled due to potential antitrust violations so various Senators and Representatives have developed Name, Image, and Likeness legislation to help…
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NIL Trends: January Update By Michelle Meyer 1/31/21 Wow! We’ve already made it through the first month of the year. And what a busy 31 days it’s been for the…