This article was initially written as a Guest Post for the American Volleyball Coaches Association and appeared HERE. June 24, 2021 │ By Michelle MeyerIf you’re similar to the college coaches that I’ve spoken to recently, you’re aware that NCAA Name, Image, and Likeness (NIL) reform is coming soon. However, you aren’t quite sure how this is going to affect your athletes, your team, and your university. To be clear, nobody knows yet.On July 1, collegiate athletes in six states (Florida, Alabama, New Mexico, Texas, Georgia, Mississippi) will be permitted to monetize their NIL. There is also a strong possibility that the NCAA passes NIL reform to cover all states at their meetings later this month. In my opinion, they can’t afford not to.Regardless of the NCAA passing sweeping legislation or not, the first months of NIL are bound to be chaotic and confusing. As a college coach, being proactive NOW and taking simple steps to educate yourself before this goes into effect will have a positive impact on your athletes, team culture, and may even help your recruiting game.KNOW WHAT RULES YOU’RE NIL’ING BYAt the time of writing this (Sunday, June 20), 19 states have passed their own NIL bills and there are four more sitting on the respective Governor’s desk for signature.While the state NIL bills are similar, there are subtleties in them that could affect your athletes and their eligibility. There are differences in reporting requirements (some states require athletes to report deals seven days in advance while others don’t specify a timeframe or even require reporting), deal opportunities (New Mexico allows athletes to sign shoe endorsements regardless of the institution’s existing contract with a shoe brand), and requirements for representation (Oklahoma’s NIL bill dedicates around 20 pages to defining an agent and their roles).Familiarize yourself with your state NIL bill, where it’s at in the legislative processes, and any nuances that make it unique.Even though the NCAA may pass NIL reform before the end of June, state bills trump the NCAA. For those states with effective NIL laws, the institutions and athletes will be playing by their state laws until a federal NIL bill is passed. For states without NIL laws, it is still unclear what their rules will look like.UNDERSTAND THE SERVICES AVAILABLE FOR YOUR ATHLETESUniversities have been partnering with 3rd party NIL companies at a rapid pace in 2021. In fact, over 80% of the Power 5 schools have an NIL resource of some kind in place for their athletes to utilize once the legislation goes into effect. These offerings vary greatly: some schools are focused on education and compliance while others are focused on building the athlete’s brand and optimizing their social media to ensure the greatest opportunity to cash in on NIL. There’s one thing they all have in common: Comprehensive NIL services are the new “shiny locker room” that programs and coaches can use to entice recruits.If your athletic department is offering an NIL resource, learn about it and how it may help your athletes succeed. If your …
The Lead Up to NIL
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NIL NETWORK INSIGHT Recap: This article discusses the changing landscape of the recruiting conversations that coaches are engaging in with prospects and the worries of high school stakeholders if NIL…
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By Michelle Meyer │June 15, 2021 Last Wednesday, there was a Senate hearing to discuss the conundrum that the NCAA has gotten itself into regarding Name, Image, and Likeness (NIL)…
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NIL NETWORK INSIGHT Recap: Milner Technologies, an Atlanta-headquartered workflow solutions company, has plans to offer $5,000 apiece to four female athletes in Florida: University of Florida gymnast and four-time national…
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NIL NETWORK INSIGHT Recap: At the NIL senate hearing, all Senators agreed that collegiate athletes should have the right to monetize their NIL, that was about it. Some don’t think a…
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NIL NETWORK INSIGHT Recap: TJ Calloway, the owner of men’s apparel brand Onward Reserve and a Georgia alum, plans to sign contracts with incoming freshman quarterback Brock Vandagriff and junior placekicker Jack Podlesny.…
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NIL NETWORK INSIGHT Recap: The NAIA passed their NIL legislation in October of 2020. While athletes are required to report their deals to their athletic departments, they are not required to…
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NIL NETWORK INSIGHT Recap: International athletes, which make up 12% of NCAA D1 athletes, most likely will be excluded from NIL opportunities due to their visa. The F (or student) visa…
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NIL NETWORK INSIGHT Recap: Former Texas A&M quarterback Johnny Manziel recently acknowledged that he “may or may not” have signed autographs for payment while in college. He stated that he…
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NIL NETWORK INSIGHT Recap: Boston College lacrosse athlete Charlotte North led her team to BC’s first title this spring. She scored six goals in the championship match which she added to…