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The Lead Up to NIL

    Michigan Allows College Athletes to Profit off NIL

    NIL NETWORK INSIGHT Recap: Michigan became the latest state to pass a bill surrounding an athlete’s ability to monetize their name, image, and likeness. California, Florida, and Colorado have all passed NIL bills already. Michigan’s bill is set to go into effect in 2023. Observations: It’s likely that this bill will not go into effect as the NCAA and/or Congress are likely to pass nationwide legislation prior to 2023. However, it puts added pressure on the NCAA to pass new NIL legislation. Athlete Tips & Takeaways: Research the NIL legislation in the state that your college is located in. How does it differ from the federal bills around NIL? SCOTT POLACEK DECEMBER 30, 2020 College athletes in Michigan reportedly will be able to make money off their name, image and likeness (NIL) rights by 2023.  According to Robbie Weinstein of 247Sports, Michigan Gov. Gretchen Whitmer signed bills on Wednesday legalizing the opportunity for college athletes to do so when the law goes into effect in 2023. That means athletes at Michigan, Michigan State, Central Michigan, Eastern Michigan and Western Michigan could have endorsement opportunities in the coming years. Michigan joins Florida, California and Colorado as states that passed NIL legislation, although there is a strong possibility there will be rules in place across the NCAA by 2023 when Michigan’s latest bill is scheduled to go into effect. Earlier this month, Dan Murphy of ESPN noted the NCAA’s board of governors is expected to vote on an NIL proposal in mid-January. NCAA president Mark Emmert has advocated for a federal law to help the NCAA regulate endorsements so there are no state-by-state differences that could impact recruiting and other aspects of college sports. READ MORE

  • NIL NETWORK INSIGHTRecap: Sarah Fuller’s historical kickoff for Vanderbilt football caused quite a stir on the national level. With the attention of the media, the opportunities for Fuller to capitalize …

As NIL grows rapidly and enters 2024 as a billion dollar industry, more brands are jumping in and reaping the benefits of college athletes promoting their products or services. Unfortunately, there is a misconception that only the biggest and most popular athletes can deliver campaign results. Here, College Athlete Influencers explores why that’s not the case and how brands can maximize their ROI through college athlete influencers.

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