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Athlete Licensing Company, LLC

Athlete Licensing Company, LLC

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  3. Athlete Licensing Company, LLC
  1. B2B Service Providers
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  3. Athlete Licensing Company, LLC

ALC is a comprehensive tech solution that gives every stakeholder in the NIL ecosystem a virtual "business manager" to help compliantly build, execute, and monitor NIL deals and then pay or receive NIL compensation. Fundamentally athlete-centric and platform-agnostic, ALC drives efficiency and scalability for all.

Service Provider Differentiators

End-to-end solution for all players in the ecosystem

Total transparency for the ecosystem

Value-add solutions

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Founder(s)/CEO(s): Adam Jaggers
About the Founder(s)/CEO(s):

ALC was founded by three individuals with extensive backgrounds in athletics, IP rights and administration, and business finance and have brought Adam Jaggers on to scale and operationalize this knowledge into usable technology.

Year Founded: 2021
Percentage of Business that Is NIL Focused: 100
Number of B2B Partnerships in 2022: 15
2022 Types of B2Bs Served:
  • Collectives
  • Agencies
  • Brands
2022 Most Common B2B Served: Collectives
B2B Types Serving in 2023:
  • University
  • Collective
  • Agency
  • Brand
  • Athletic Conference (University)
NIL Education Topics:
  • Evaluating NIL Opportunities
  • Deciphering Contracts
  • Understanding Policies/Laws
  • Financial Literacy
  • Filing Taxes

As NIL grows rapidly and enters 2024 as a billion dollar industry, more brands are jumping in and reaping the benefits of college athletes promoting their products or services. Unfortunately, there is a misconception that only the biggest and most popular athletes can deliver campaign results. Here, College Athlete Influencers explores why that’s not the case and how brands can maximize their ROI through college athlete influencers.

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