NIL Network

Home FanWord



  1. 2023 NIL Verified™
  2. /
  3. FanWord
  1. 2023 NIL Verified™
  2. »
  3. FanWord
Mission Statement:

To help every athlete build, promote, and maximize their personal brand.

Sample of B2B Partnerships:
  • Kent State
  • Southern Methodist University
  • University of Alabama
  • University of Memphis
  • University of Nebraska
  • University of Oklahoma
  • Virginia Tech
  • Northeast Conference
  • Peach Belt Conference

For us, it's all about making it as easy as possible for athletes to get discovered — regardless of the sport they play, which marketplace they use, or how many followers they have. We give athletes the most comprehensive NIL profile in the industry and access to a variety of easy-to-use tools & services to promote themselves online.

Service Provider Differentiators

No involvement in deal-making process

We complement and promote other NIL solutions (i.e. marketplaces)

Exclusive focus on athlete discovery through brand development and marketing

Follow on Social
NIL Verified Business Report: FanWord NIL Verified Report
Percentage of Business that Is NIL Focused: 95
Number of B2B Partnerships in 2022: 40
2022 Types of B2Bs Served:
  • Universities/colleges
  • Brands
  • Athletic Conferences (University)
2022 Most Common B2B Served: Universities/colleges
B2B Types Serving in 2023:
  • University
  • Collective
  • Agency
  • Brand
  • Athletic Conference (University)
  • Athletic Conference (High School)
  • National Governing Body
NIL Education Topics:
  • Brand Building
  • NIL Strategy Development
  • How to Vet Service Providers
  • How to Source NIL Opportunities
  • Evaluating NIL Opportunities
  • Deciphering Contracts
  • Understanding Policies/Laws
  • Financial Literacy
  • Filing Taxes
Founder(s)/CEO(s): Christopher Aumueller
About the Founder(s)/CEO(s):

Chris is a former DI student-athlete from Germany. As a tennis player for the Huskers, he developed a strong passion for helping athletes build & grow their personal brands to also highlight the 'human underneath the jersey'. Chris started FanWord in 2018 and currently helps thousands of athletes build, market, and monetize their personal brands. Chris earned his MBA from the University of Nebraska-Lincoln.

Year Founded: 2018

As NIL grows rapidly and enters 2024 as a billion dollar industry, more brands are jumping in and reaping the benefits of college athletes promoting their products or services. Unfortunately, there is a misconception that only the biggest and most popular athletes can deliver campaign results. Here, College Athlete Influencers explores why that’s not the case and how brands can maximize their ROI through college athlete influencers.

Join NIL Network

NIL support & guidance, available when you need it.

Our membership is conducive to both the professionals that work in NIL every day and those who just need to keep a pulse on the ever-evolving landscape.


for one year of access

 (limited availability)