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  1. 2023 NIL Verified™
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  3. JABA
  1. 2023 NIL Verified™
  2. »
  3. JABA
Mission Statement:

JABA is an interactive, personalized brand coach that works alongside NIL admins to help student-athletes build impactful brands in the NIL era. Integrated with the biggest social media platforms and equipped with databases of well-performing content, JABA empowers athletes in the most effective way possible. It is also ethical, accurate, and NIL-compliant, and uses safe language, ensuring that users get the most out of their JABA experience.

Sample of B2B Partnerships:
  • Boston College
  • NC State
  • Penn State
  • University of Oklahoma
  • University of Utah

JABA is an interactive, personalized brand coach that works alongside NIL admins to provide personal brand coaching to athletes in the NIL era.

Service Provider Differentiators

Helps in networking and brand outreach by generating custom email and DM templates

Assists NIL admins save time by being the one-stop-shop for PDF uploads, as well as NIL-related questions and brand building questions from student-athletes

Has an automated Media Kit feature connected to social media platforms of student-athletes, showing their social media analytics, profile, and all details relevant to brand outreach for potential collaborations

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Founder(s)/CEO(s): Jordon Rooney
About the Founder(s)/CEO(s):

Jordon Rooney is the Founder/CEO of Jaster Athletes, a marketing agency tailored for athletes in the digital era. His clients include Damar Hamlin, co-owner of Jaster and a Buffalo Bills player. Jordon was named the first personal brand coach in the NCAA and has facilitated the first high school NIL deal in the country. He works with the NIL collectives of WVU, Pitt, and Cincinnati and aims to empower athletes through brand coaching and creative resources.

Year Founded: 2021
Percentage of Business that Is NIL Focused: 100
2022 Most Common B2B Served: NA
B2B Types Serving in 2023:
  • University
  • Athletic Conference (University)
NIL Education Topics:
  • Brand Building
  • NIL Strategy Development
  • How to Source NIL Opportunities
  • Understanding Policies/Laws
Certifications and/or Licenses:

Jordon Rooney - First Personal Brand Coach in the NCAA.

As NIL grows rapidly and enters 2024 as a billion dollar industry, more brands are jumping in and reaping the benefits of college athletes promoting their products or services. Unfortunately, there is a misconception that only the biggest and most popular athletes can deliver campaign results. Here, College Athlete Influencers explores why that’s not the case and how brands can maximize their ROI through college athlete influencers.

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