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COLLECTIVE NEWS
The Players’ Lounge launches new NIL community ‘Boom Squad’ for Sooners athletes
Penn State collective launches ‘groundbreaking’ NIL model for businesses
Thunder Trust’ to benefit student-athletes at Marshall
Hoosiers For Good helps connect IU athletes with NIL opportunities now tax deductible
What donor fatigue means as NIL enters its third year of impacting college sports
Hatters Collective Group announces partnership with Page Agency
A “Collective” Cheer for NIL Transparency?
‘Everything’s on Fire’: NIL Collectives Are the Latest Patchwork Solution for College Athlete Pay
Hoosiers For Good combines strong reputations, philanthropy, big dollars in NIL space
The Horseshoe Collective seeks to use NIL to promote charity in the community
28 Virginia Tech Hokies ink NIL Deals worth $300,000
Montana Athletics Announces Relaunch of Good Ol’ Grizzlies NIL Collective
Broncos Will Reign Becomes the Preferred NIL Collective of Western Michigan University Athletics
Grove Collective announces partnership to put families of student-athletes in the air, feed America
Colorado players support Buffs4Life NIL Collective at BOLDERBoulder
IlliniGuys.com Teams Up with the Illini Guardians as the New Name, Image, and Likeness Initiative KIcks off with a Large Crows at the Sold-Out Fundraising Event
Hawk Hill Alliance Launches to Support Saint Joseph’s Student-Athlete NIL
RedRaiderSports teams with community-serving NIL group The Matador Club
Team Boneyard collective gaining steam to benefit ECU student-athletes
NIL collective defends casino partnership as gambling under scrutiny
In Their Own Words: NC State NIL collective focused on sustaining growth
How an NBA game and girls volleyball birthed Louisville’s first NIL collective: 502 Circle
USC-focused NIL collectives House of Victory, 3400 Club merge
Notre Dame-focused NIL collective Irish United launches
Bryant-focused NIL collective Tupper’s Kennel officially launches
Florida Victorious launches ‘March to $2 million’ pledge
Dam Nation Becomes The Preferred Collective of Oregon State Athletics
Ben Boulware and Darien Rencher partner in NIL space bringing unique experience to fans
The 1870 Society to start video monetization for Ohio State NIL funds
Barry Switzer’s NIL Collective Signs Oklahoma Women’s Basketball Team to NIL Deals
Matador Club signs entire Texas Tech Baseball team to NIL Deal
Supporting WSU athletics today requires understanding Name Image Likeness
UNT boosters form NIL collective to lure, pay top student-athletes
IU athletes net nearly half a million dollars in first wave of Hoosiers For Good NIL deals
USC-focused NIL collective House of Victory, Baker Tilly announce partnership
How YOKE, The Players’ Lounge, FanPassU created NIL communities
Peterson: Iowa State boosters create the ‘We Will’ collective to help compete in NIL landscape
New commercial NIL collective in ‘Cuse has big goals
The NIL impact of the five-collective merger into Texas One Fund
EKU Athletics Announces Partnership With The Maroon Fund As Official NIL Collective
Tennessee-driven Spyre Sports to launch NIL collective trade association
Inside the East Lansing NIL Club’s plans for NIL revenue sharing
Boilermaker Alliance NIL collective ‘is meant to be a sustainable situation’
Creation of multiple NIL collectives at schools causes pushback
Pokes with a Purpose NIL Collective Will Match Oklahoma State Athletes With Charities
Calipari expected to introduce a new NIL initiative called “The LaFamilia Club,” per reports
Player-Led Collectives Could Be the Newest NIL Trend
Team huddle: UW athletes players spend day with kids affected by cancer
Oregon State Launches NIL Marketplace For Student-Athletes
Ducks Rising gives Duck fans a way to help support Oregon athletes through NIL
TCU-focused Think NIL collective pauses operations
Gopher Basketball Boosters Aiming to Raise $1 Million in NIL Money
The Next Step: Missouri’s NIL collective goes public
Josh Heupel comments on Tennessee Vols’ involvement with NIL collectives
NCAA president warns NIL could lead to Title IX implications for school-affiliated collectives
New Illini-centered name, image, likeness collective targets big-dollar donations
Leverage NIL to Lift Up Student Athletes Who Don’t Get Full Scholarships
In heated NIL race, Home of the Brave is ahead of the rest
Alabama NIL collective The Tuscaloosa Connection announces launch
Pitt NIL Collective Alliance 412 Launches Oakland Originals
Virginia Tech NIL Guide
UCF collectives Mission Control, The Kingdom NIL announce merger
Michigan NIL collective launches campaign for ‘One More Year’ with star players
The Swarm Collective to hold men’s basketball experience in Dallas
Hoyas Rising – An NIL Collaborative for Georgetown Student Athletes – Launches Today
This is Sparta! signs NIL deals with Michigan State golf, women’s soccer
The 1957 Club to Provide NIL Opportunities to Stony Brook Student-Athletes
A new donor collective launches at USC, where the NIL strategy has shifted
Penn State football NIL collective Lions Legacy Club scores seven-figure deal
Arizona State set to enter NIL collective race as alumni, business leaders take first steps
Clemson NIL collective holds first event
Memphis-focused NIL collective 901 Fund expands to all sports
Lady Vol Boost (Her) Club stakes foothold in NIL; seeks new supporters
HallBallEvents.com Launched in Support of Student-Athlete NIL
Ubben: Are collectives sustainable? Answering key questions about the future of college football’s newest recruiting superweapon
“At some point, that ball is going to stop bouncing” Commonwealth NIL helping student athletes build their personal brand
Arkansas player-driven NIL collective continues new trend
The Royal Blue Collective launches for BYU athlete NIL opportunities
Indiana NIL Collectives Receive Up to $1 Million in Matching Funds From Anonymous Donor
IOWA HAWKEYES FANS RAISE NEARLY $60,000 FOR TOP NIL COLLECTIVE BY DRINKING BEER
How Ohio State collectives are responding to Ryan Day’s call for NIL assistance
Yea Alabama Unveiled as Official University of Alabama NIL Entity
How a new NIL collective is looking to shape the future of Rutgers athletics
Florida State NIL collective reported $1.2M in 2022 contributions
Roll The Quad Collective Named Proud Partner of Wake Forest Athletics
Georgia Tech shifts NIL focus to newly launched The Tech Way collective
NIL Collectives Are Slacking on Supporting Women’s Sports
Alabama’s NIL collective launching campaign for fans to get involved
A comparative look at Clemson’s NIL collectives
NIL collectives are now saying the quiet part out loud
Virginia Tech-focused marketing agency for student-athletes announces acquisition
Student start-up connects student-athletes with NIL opportunities
Will NIL collectives become common in D2 and D3?
Syracuse University sports, at long last, will have an NIL collective
The Runners Rising Project’ wants to use NIL to keep local athletes in San Antonio for college
BLVD collective providing resources for USC families to travel to games
Iowa’s Swarm Collective ‘starting to gain traction’ with corporate sponsorships, sees growing women’s basketball interest
TOP NAME IMAGE AND LIKENESS ORGANIZATIONS JOIN FORCES TO FORM NEW NONPROFIT, TEXAS ONE FUND
Buffs4Life collective to match Colorado’s Alston benefits for walk-ons
Why Wisconsin’s NIL Collective Ran a Times Square Billboard

NIL COLLECTIVES & UNIVERSITY SPECIFIC PLATFORMS

Explore the businesses that are localizing the NIL experience. 

WHAT IS A COLLECTIVE?

A collective is a business that sources and facilitates name, image, and likeness opportunities for athletes of a specific university. The first known collective was the Gator Collective that supports athletes from University of Florida and launched in September 2021.

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