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Alliance Lifestyle Management

by michelle
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Mission Statement:

To provide a customized blueprint of success for ALL student-athletes affording an EQUAL one-stop, all-in-one platform for everything NIL. ALM works harder to help Student-Athletes:

Be better on the field;
Be better off the field;
Be better in the classroom;
Be better in the evolving NIL EcoSystem of financial opportunity;
Be better in business;
Be better in life.

Year Founded: 2018
Founder(s)/CEO(s): Tom Bertsch
About the Founder(s)/CEO(s):

Tom began his 20+ year sports career at IMG and helped lead the growth of its golf division into one of the best portfolios of client talent in the world. He helped design the working blueprint that many successful pro athletes use today. His experience working on both the marketing and financial side creates an invaluable perspective to NIL opportunity and on/off-field success. He has a passion for helping his clients reach and exceed their personal, professional, and financial aspirations.

Services Offered:
  • Brand Building
  • Facilitate Brand Partnerships/Sponsorships
  • Business Formation Assistance
  • Career Development
  • Coaching Opportunities
  • Compliance Reporting/Disclosures
  • Content Production
  • Contract Vetting
  • Digital Strategy
  • Fan Engagement
  • Financial Management
  • Group Licensing
  • In Person Event Facilitation
  • iOS/Android Mobile App
  • Legal Support
  • Logo Creation
  • Mentorship Opportunities
  • Monetization Ideation + Strategy
  • NFT Creation
  • Public Relations/Crisis Management
  • Social Media Analytics
  • Social Media Management
  • Tax Guidance
Other Services Offered:

Go Pro Guidance, Olympic Support, Family Advice & Assistance

Certifications/Licenses:

Series 65, BSBA Accounting/Tax

Top Brands Affiliated With:

Horizon League, University of Miami Boosters, NFL/Pros, NBA/Pros, PGA Tour, Congress

Cost for Athletes:

Our clients’ needs frame our advice, not the other way around. We grow as you grow. Personalized all-inclusive services begin at $25/month. 15% commission for deals negotiated with percentage designated to charity of client choice.

Cost for Brands:

There is no cost to Brands/Consumers. Given ALM's 4-corner expertise on all aspects of the NIL EcoSystem, we assist companies with creative/innovative/cost conscious marketing while matching student talent to this branding.

Estimated Number of College Athletes in 2021: 11-20
Quote from the Company:

Regardless of the sport, how much money earned, the size of the school, or where you come from, the legal, accounting, tax, and personal lifestyle responsibilities remain the same. Getting a NIL deal just gets you off the blocks. Knowing what to do with it, once you earn it, gets you 1st to the finish line! Having an experienced team to handhold you and your family through the entire process is essential to ensure success.

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