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Athlete Licensing Company (ALC)

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Mission Statement:

At ALC, we support every NIL stakeholder. Through our custom built, tech-enabled NIL platform, we provide a comprehensive and transparent back-office system that protects brands and empowers donor collectives, businesses, athletes, and agents in the monetization of NIL (name, image, and likeness) rights.

Year Founded: 2021
Founder(s)/CEO(s): Derek Crownover, Brandon Jarnigan, Bobby Bramhall
About the Founder(s)/CEO(s):

Derek Crownover is a lawyer who built an industry-leading entertainment law practice counseling publishers, record labels, and artists on licensing and liability. Brandon Jarnigan is a finance executive with 20 years of experience in finance & accounting, and startups. He held roles in corporations like American Express and Asurion. Bobby Bramhall is a lawyer and former assistant AD at Texas A&M. He played pro baseball with the Marlins, Nationals, and Phillies and graduated from Tennessee Law.

Services Offered:
  • Brand Building
  • Facilitate Brand Partnerships/Sponsorships
  • Business Formation Assistance
  • Career Development
  • Coaching Opportunities
  • Compliance Reporting/Disclosures
  • Content Production
  • Contract Vetting
  • Digital Strategy
  • Fan Engagement
  • Financial Management
  • Group Licensing
  • In Person Event Facilitation
  • iOS/Android Mobile App
  • Legal Support
  • Logo Creation
  • Mentorship Opportunities
  • Monetization Ideation + Strategy
  • NFT Creation
  • Public Relations/Crisis Management
  • Social Media Analytics
  • Social Media Management
  • Tax Guidance

3 licensed attorneys and 2 MBAs

States Licensed In:
  • New York
  • Tennessee
  • Texas
Cost for Athletes:

Fees vary based on services required but consist of donor and commercial sponsor subscription and processing fees, and NIL administrator fees.

Estimated Number of College Athletes in 2021: 41-100
Quote from the Company:

ALC is the back-office solution for the NIL ecosystem. Our
custom-built software empowers athletes, agents, universities, collectives, donors, and sponsors to exercise and manage name, image, and likeness rights. Additionally, ALC's monetization platform provides avenues of NIL income for collectives, teams, and individuals. ALC brings order to the chaos.

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