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Athletes TV LLC

Athletes TV LLC

  1. Athlete NIL Deal Facilitators
  2. /
  3. Digital Marketplace
  4. /
  5. Athletes TV LLC
  1. Athlete NIL Deal Facilitators
  2. »
  3. Digital Marketplace
  4. »
  5. Athletes TV LLC
Mission Statement:

Athletes.tv is a free, ad supported video platform for athletes and sports video content. We are also launching AthletesNFT.com and AthletesMerch.com to compliment our video platform and help athletes monetize their Name, Image and Likeness.

Athletes.tv is the ultimate platform for both athletes and collectives to take advantage and earn money from their Name, Image and Likeness. Athletes are able to build their brand while building monthly recurring revenue by having a subscription channel or channels on Athletes.tv. Collectives are able to have channels and help athletes get paid multiple ways when they are actively involved with Athletes.tv.

Service Provider Differentiators

We allow all athletes (individual athletes or a group of athletes); teams; and collectives to all get their own channels on our revenue sharing platform for their sports video content. We have both free ad supported channels and paid memberships/subscription channels available (both free for athletes/content creators)

Athletes who get channels on our platform keep their same channel or channels with them their entire career, and even post career. It's their channel to upload their content to monetize.

Our paid membership subscription channels allow athletes, teams and content creators to offer coupons to fans; opt-in to a robust affiliate program; to host live video meetings with fans; text based chat with their subscribers individually or send a mass message; and much more!

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Founder(s)/CEO(s): Steve Gerritsen
About the Founder(s)/CEO(s):

Steve Gerritsen is the founder & CEO of Athletes.tv. Previously, he spent 8 years as a certified NFL Agent. He has had one successful exit. Chris Miller is the co-founder & CTO of Athletes.tv. He is a former Senior Software Engineer at Walmart; Senior Software Engineer at Rakuten; Design Engineer at Microsoft. Previously he was a CTO for a startup in Salt Lake City, Utah. Chris speaks fluent Japanese, having lived in Japan for over 10 years.

Year Founded: 2020
Percentage of Business that Is NIL Focused: 50
Representation Relationship: Non-exclusive
Platform Services Available:
  • Graphic Design
  • Coaching Opportunities (camps, private lessons, clinics, etc.)
  • Digital Experience Facilitation
  • Merchandise Hosting & Sales
  • NFT Minting, Hosting & Sales
  • Media Content Production
  • Brand Development
Digital Marketplace Business Model:
  • Percentage of Sales
Deal Fee: Percentage:

We have a revenue share with athletes, with no up front fees for any to use our platform. Athletes receive 80% of revenue (minus credit card fees) for our paid membership channels (they set the fee fans pay to access their channels). Athletes receive 60% of ad revenue on our free, ad supported channels after they have had 5,000 views across all their videos on their free channel.

Access to Platform:
  • Website
  • App
2022 College Athletes on Platform: 25
2022 College Athletes Completed Deals: 5
Top Brands Affiliated With:

Kowa (LiveKowa.com)
Twinkle Beds (TwinkleBeds.com)
Be Fit 4 Life (https://bfit-4life.com/)
Bemer (https://athletes.bemergroup.com/)
Fanatics (https://www.fanatics.com/)

As NIL grows rapidly and enters 2024 as a billion dollar industry, more brands are jumping in and reaping the benefits of college athletes promoting their products or services. Unfortunately, there is a misconception that only the biggest and most popular athletes can deliver campaign results. Here, College Athlete Influencers explores why that’s not the case and how brands can maximize their ROI through college athlete influencers.

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