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athlo agncy.

by michelle
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Mission Statement:

athlo agncy is personal branding for the anonymous athlete, tapping into their authentic likability for more meaningful NIL alignment.

Year Founded: 2021
Founder(s)/CEO(s): Aly Nauta, Isaac Nauta, Jay Fuller
About the Founder(s)/CEO(s):

Aly Nauta -- Founder of Chicago-based personal branding and digital agency Connective Consulting, working with clients such as Tony Robbins, Compass, and Design Hotels.

Isaac Nauta - Former UGA TE and 3-year NFL veteran

Jay Fuller - Founder of Chicago-based Strategic Brand Partnerships consulting agency, Peel Strategic. Facilitating local, regional, and national partnership with brands such as goPuff, Men's Health, and Saks Fifth Avenue.

Services Offered:
  • Brand Building
  • Facilitate Brand Partnerships/Sponsorships
  • Business Formation Assistance
  • Career Development
  • Coaching Opportunities
  • Compliance Reporting/Disclosures
  • Content Production
  • Contract Vetting
  • Digital Strategy
  • Fan Engagement
  • Financial Management
  • Group Licensing
  • In Person Event Facilitation
  • iOS/Android Mobile App
  • Legal Support
  • Logo Creation
  • Mentorship Opportunities
  • Monetization Ideation + Strategy
  • NFT Creation
  • Public Relations/Crisis Management
  • Social Media Analytics
  • Social Media Management
  • Tax Guidance
Cost for Athletes:

It varies, our target is the athletes but also athletic departments. Currently, our course (recorded, think Masterclass) is priced at $375 for athletes that they'll be able to go through at their own pace. We have strategic alliances with marketplaces and monetization opportunities post-course.

Estimated Number of College Athletes in 2021: 0-5
Quote from the Company:

athlo agncy combines performance + authentic likability to powerfully position athletes, while inspiring them to create impact & NIL opportunities off the field.

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