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Dream Big Sports

Dream Big Sports

  1. Athlete NIL Deal Facilitators
  2. /
  3. Digital Marketplace
  4. /
  5. Dream Big Sports
  1. Athlete NIL Deal Facilitators
  2. »
  3. Digital Marketplace
  4. »
  5. Dream Big Sports
Mission Statement:

At Dream Big Sports, our mission is to empower black brands and athletes through the power of artificial intelligence (AI) and Name Image Likeness (NIL) marketing. We believe that AI can help level the playing field, enabling black brands and athletes to compete with larger, better-funded rivals and reach new audiences.

Dream Big Sports is designed to harness the power of AI to help black brands and athletes monetize their name, image, and likeness in a way that is fair, transparent, and athlete-focused. We use machine learning algorithms to analyze data, identify trends, and predict consumer behavior, helping our clients to make better-informed decisions and maximize their earning potential.

Service Provider Differentiators

Personalization: By using AI technology, our app can create a personalized experience for both the black athlete and black brand. The app can analyze data points such as the athlete's social media following, engagement rates, and fan demographics to match them with brands that align with their personal brand and values. This personalization ensures that the partnership is authentic and mutually beneficial.

Diversity and Inclusion: Our app's focus on connecting black athletes with black-owned businesses promotes diversity and inclusion. By providing a platform for these communities to connect and collaborate, the app helps to level the playing field in the world of sports marketing. The app's use of AI to match black brands with black athletes further ensures that these partnerships are equitable and just.

Efficiency: With AI-powered algorithms, our app can streamline the partnership process between black athletes and black-owned businesses. The app can quickly and efficiently match athletes with brands, saving both parties time and money. This efficiency allows the app to scale rapidly and expand its reach to a larger audience of black athletes and black-owned businesses.

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Founder(s)/CEO(s): Fred Underwood
About the Founder(s)/CEO(s):

Fred is a seasoned tech professional with 10 years of experience in the sports and tech industry. As the CEO of an NIL Marketplace app, I am a tech and marketing expert with a deep passion for empowering black athletes and black-owned businesses. With years of experience in both fields, I bring a unique perspective to the intersection of technology, sports, and business.

Year Founded: 2020
Percentage of Business that Is NIL Focused: 100
Digital Marketplace Business Model:
  • Subscription - Brand Pays
  • % of Deals - Brand Pays
Access to Platform:
  • Website
  • App
Athlete Support: Brand Contracts:
  • Requires brands to use their standard contract.
Percentage of Deals with Cash Compensation: 60
Who Pitches Who for Deals:
  • Brands Can Pitch Athletes
  • Athletes Can Apply for Deals on a Job Board
  • Athletes Can Pitch Brands
Marketplace Job Board Applications:
  • Athlete Applies via One Click
  • Athlete Provides an Open Ended Response

As NIL grows rapidly and enters 2024 as a billion dollar industry, more brands are jumping in and reaping the benefits of college athletes promoting their products or services. Unfortunately, there is a misconception that only the biggest and most popular athletes can deliver campaign results. Here, College Athlete Influencers explores why that’s not the case and how brands can maximize their ROI through college athlete influencers.

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