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Height Hype

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Mission Statement:

To provide opportunities for any college athlete to market their brand through apparel, and specifically athlete-growth charts for children.

Height Hype is what NIL was supposed to be about - Connecting children and fans with athletes from all sports, and athletes being fairly compensated for their efforts.

Service Provider Differentiators

Unique Product - Children’s growth chart

Connection to alumni and children

Custom apparel where the athlete has input if interested

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Founder(s)/CEO(s): Darryl Bellmeyer
About the Founder(s)/CEO(s):

College sports fan, Penn State Alumni, Parent-coach, and Pharma leader

Year Founded: 2022
Percentage of Business that Is NIL Focused: 95
Representation Relationship: Both options are available
Platform Services Available:
  • Graphic Design
  • Merchandise Hosting & Sales
  • Brand Development
Digital Marketplace Business Model:
  • Percentage of Sales
  • Flat Fee per Sale
Deal Fee: Percentage:

65% of profit on apparel shared with athlete partner

Access to Platform:
  • Website
  • App
2022 College Athletes on Platform: 35
2022 College Athletes Completed Deals: 35

As NIL grows rapidly and enters 2024 as a billion dollar industry, more brands are jumping in and reaping the benefits of college athletes promoting their products or services. Unfortunately, there is a misconception that only the biggest and most popular athletes can deliver campaign results. Here, College Athlete Influencers explores why that’s not the case and how brands can maximize their ROI through college athlete influencers.

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