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Hook Sports Marketing

by michelle

Hook Sports Marketing

  1. Athlete NIL Deal Facilitators
  2. /
  3. Management Agency
  4. /
  5. Hook Sports Marketing
  1. Athlete NIL Deal Facilitators
  2. »
  3. Management Agency
  4. »
  5. Hook Sports Marketing
Mission Statement:

Hook Sports Marketing is based in Charlottesville, VA. We seek to maximize NIL opportunities for UVA student-athletes through sponsorships, appearances, camps and clinics, co-branded merchandise and digital and social media brand engagement.

HSM is committed to helping student-athletes maximize their NIL opportunities. We develop opportunities for brands and fans to connect with student-athletes, primarily in the Charlottesville, VA market. With strong relationships with licensees and retailers, we also create co-branded apparel partnerships.

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Founder(s)/CEO(s): Todd Goodale and Chip Royer
About the Founder(s)/CEO(s):

Todd Goodale is a veteran intercollegiate athletics administrator with vast experience in marketing, sponsorships, licensing, branding communications and video production.

Chip Royer is an attorney at Royer Caramanis in Charlottesville.

Year Founded: 2021
Estimated Number of College Athletes in 2021: 11-20
2022 Services Offered:
  • Brand Building
  • Facilitate Brand Partnerships/Sponsorships
  • Business Formation Assistance
  • Career Development
  • Coaching Opportunities
  • Compliance Reporting/Disclosures
  • Content Production
  • Contract Vetting
  • Digital Strategy
  • Fan Engagement
  • Financial Management
  • Group Licensing
  • In Person Event Facilitation
  • iOS/Android Mobile App
  • Legal Support
  • Logo Creation
  • Mentorship Opportunities
  • Monetization Ideation + Strategy
  • NFT Creation
  • Public Relations/Crisis Management
  • Social Media Analytics
  • Social Media Management
  • Tax Guidance
2021-2022 States Licensed In:
  • Virginia
2022 Cost for Athletes:

Commission once a revenue threshold is reached.

2022 Cost for Brands:

Fees vary based on services required.

Certifications and/or Licenses:

The firm is registered as a sports agent in the Commonwealth of Virginia.