Hook Sports Marketing is based in Charlottesville, VA. We seek to maximize NIL opportunities for UVA student-athletes through sponsorships, appearances, camps and clinics, co-branded merchandise and digital and social media brand engagement.
Todd Goodale is a veteran intercollegiate athletics administrator with vast experience in marketing, sponsorships, licensing, branding communications and video production.
Chip Royer is an attorney at Royer Caramanis in Charlottesville.
- Brand Building
- Facilitate Brand Partnerships/Sponsorships
- Business Formation Assistance
- Career Development
- Coaching Opportunities
- Compliance Reporting/Disclosures
- Content Production
- Contract Vetting
- Digital Strategy
- Fan Engagement
- Financial Management
- Group Licensing
- In Person Event Facilitation
- iOS/Android Mobile App
- Legal Support
- Logo Creation
- Mentorship Opportunities
- Monetization Ideation + Strategy
- NFT Creation
- Public Relations/Crisis Management
- Social Media Analytics
- Social Media Management
- Tax Guidance
The firm is registered as a sports agent in the Commonwealth of Virginia.
Commission once a revenue threshold is reached.
Fees vary based on services required.
HSM is committed to helping student-athletes maximize their NIL opportunities. We develop opportunities for brands and fans to connect with student-athletes, primarily in the Charlottesville, VA market. With strong relationships with licensees and retailers, we also create co-branded apparel partnerships.