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Mission Statement:

Huckle connects athletes and brands through shared interests and passions to collaborate and create meaningful and authentic marketing. Huckle’s mission is to help all athletes increase their exposure and income, and to help businesses of all sizes gain access to sports marketing at any budget. Authentic marketing starts here.

Huckle, which means partnership, is a community that helps all who participate. It helps athletes earn more income and provides access to sports marketing for companies at any budget. We just launched our MVP and have a lot more exciting things to come. We are customer focused and we are dedicated to helping any new community members throughout the entire process.

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Founder(s)/CEO(s): Michael Kenny
About the Founder(s)/CEO(s):

Huckle's Founder Michael Kenny is a sports marketing executive with over 25 years of experience. He is also the Founder of 3 Big Wheels an agency that helps professional athletes, build their personal brands. This led to concepting the model at scale and Huckle was born to reach all athletes and companies globally. Michael’s background includes startups and major international brands including Sony Electronics and GoPro. His passion is helping athletes grow in all aspects of their lives.

Year Founded: 2022
Percentage of Business that Is NIL Focused: 35
Digital Marketplace Business Model:
  • % of Deals - Brand Pays
Deal Fee: Percentage:

15% on all deals - Brand pays

Access to Platform:
  • Website
  • App
2022 College Athletes on Platform: 200
2022 College Athletes Completed Deals: 30
Athlete Support: Brand Contracts:
  • Review brand contracts for fairness/favor ability for the athlete.
  • Provide brands with your standard contract to use, but they may use their own.
Percentage of Deals with Cash Compensation: 90
Who Pitches Who for Deals:
  • Brands Can Pitch Athletes
  • Athletes Can Apply for Deals on a Job Board
  • Athletes Can Pitch Brands
Marketplace Job Board Applications:
  • Athlete Applies via One Click

As NIL grows rapidly and enters 2024 as a billion dollar industry, more brands are jumping in and reaping the benefits of college athletes promoting their products or services. Unfortunately, there is a misconception that only the biggest and most popular athletes can deliver campaign results. Here, College Athlete Influencers explores why that’s not the case and how brands can maximize their ROI through college athlete influencers.

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