We serve select entertainment and sports clients to protect the longevity of their brands and scale their entrepreneurial endeavors Our mission is to legally protect the passion and profits of our client’s business and brands through trademark, copyright, contract advisement, and strategy
When your brand is your business, being legally protected is a must. Agencies, athletes, and collectives can trust our talented team of attorneys to navigate brand deals, contracts, trademarks and more for longevity and profitability despite the ever evolving nature of NIL.
Our staff has direct experience in collegiate compliance as Associate Athletic Director at a University helping athletes with NCAA compliance
Our team has over 10 years of experience in legal services related to influencer marketing and NIL endorsement/sponsorships
Our lawyers have been relied upon by CBS, FOX, and more for our analysis and expertise around celebrity IP rights in name image likeness
Shay M. Lawson is an Atlanta based intellectual property and entertainment attorney. Named a SuperLawyers 2020 Rising Star Honoree, Shay was recognized in the top 2.5% of intellectual property attorneys practicing in the state of Georgia. She is the managing attorney at the Law Firm of Lawson McKinley where she has negotiated millions in client deals in connection with brands such as Nike, BravoTV, ABC, Discovery Channel, iHeartMedia and Microsoft
- Georgia
- LEGAL: Contract Review of NIL Opportunities with Brands
- LEGAL: US Trademark Services to protect Nickname, Name, or Brand
- LEGAL: LLC Services to establish business entity, create operating agreements
Front Office Sports NIL Marketing Certified
NCAA Conference Delegate on Staff
Associate Collegiate Athletic Director on Staff
2022-2023 ABA YLD Sports and Entertainment Law Chair
Georgia Bar Sports and Entertainment Section Members
SuperLawyers Rising Star 2020 in top 2.5% of IP Lawyers in state of Georgia