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Law Firm of Lawson McKinley

Law Firm of Lawson McKinley

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  5. Law Firm of Lawson McKinley
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  3. Legal Services
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  5. Law Firm of Lawson McKinley
Mission Statement:

We serve select entertainment and sports clients to protect the longevity of their brands and scale their entrepreneurial endeavors Our mission is to legally protect the passion and profits of our client’s business and brands through trademark, copyright, contract advisement, and strategy

When your brand is your business, being legally protected is a must. Agencies, athletes, and collectives can trust our talented team of attorneys to navigate brand deals, contracts, trademarks and more for longevity and profitability despite the ever evolving nature of NIL.

Service Provider Differentiators

Our staff has direct experience in collegiate compliance as Associate Athletic Director at a University helping athletes with NCAA compliance

Our team has over 10 years of experience in legal services related to influencer marketing and NIL endorsement/sponsorships

Our lawyers have been relied upon by CBS, FOX, and more for our analysis and expertise around celebrity IP rights in name image likeness

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Founder(s)/CEO(s): Shay M Lawson
About the Founder(s)/CEO(s):

Shay M. Lawson is an Atlanta based intellectual property and entertainment attorney. Named a SuperLawyers 2020 Rising Star Honoree, Shay was recognized in the top 2.5% of intellectual property attorneys practicing in the state of Georgia. She is the managing attorney at the Law Firm of Lawson McKinley where she has negotiated millions in client deals in connection with brands such as Nike, BravoTV, ABC, Discovery Channel, iHeartMedia and Microsoft

Year Founded: 2017
Percentage of Business that Is NIL Focused: 50
2023 States Licensed in::
  • Georgia
Most Popular Package or Service:
  • LEGAL: Contract Review of NIL Opportunities with Brands
  • LEGAL: US Trademark Services to protect Nickname, Name, or Brand
  • LEGAL: LLC Services to establish business entity, create operating agreements
Popular Package/Service: Minimum Cost: $500
Popular Package/Service: Maximum Cost: $3,000
Certifications and/or Licenses:

Front Office Sports NIL Marketing Certified
NCAA Conference Delegate on Staff
Associate Collegiate Athletic Director on Staff
2022-2023 ABA YLD Sports and Entertainment Law Chair
Georgia Bar Sports and Entertainment Section Members
SuperLawyers Rising Star 2020 in top 2.5% of IP Lawyers in state of Georgia

As NIL grows rapidly and enters 2024 as a billion dollar industry, more brands are jumping in and reaping the benefits of college athletes promoting their products or services. Unfortunately, there is a misconception that only the biggest and most popular athletes can deliver campaign results. Here, College Athlete Influencers explores why that’s not the case and how brands can maximize their ROI through college athlete influencers.

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