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NOCAP Sports

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  1. Athlete NIL Deal Facilitators
  2. »
  3. Digital Marketplace
  4. »
  5. NOCAP Sports
Mission Statement:

Our mission at NOCAP Sports is to be the most trusted solution for athletes by being the most effective solution for brands and businesses. We pride ourselves on fostering impactful relationships between brands and athletes to make sure athletes are gaining maximum value out of their newfound NIL rights.

NIL has become a key component of college sports. It is important to make sure athletes are able to capitalize on these new rights without affecting other parts of their college career like their studies and their sports. We are ecstatic to be in the middle of this industry connecting athletes with low effort, high quality opportunities so they can focus on what truly matters.

Service Provider Differentiators

High quality, cash NIL deals with NOCAP team support and content coaches

No cost to the athlete

Multiple service options for businesses and brands including self-serve, co-managed and full-serve

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NIL Verified Business Report: NOCAP Sports
Percentage of Business that Is NIL Focused: 100
Digital Marketplace Business Model:
  • % of Deals - Brand Pays
Deal Fee: Percentage:


Founder(s)/CEO(s): Nicholas Lord (CEO), Stan Golubtsov (CTO) and Casey Floyd (CCO)
About the Founder(s)/CEO(s):

Nicholas Lord is a multi-time startup entrepreneur and former student-athlete who started NOCAP with a vision to bring true value to a new and evolving market. Nicholas met up with Casey Floyd, former Director of Compliance at the University of Michigan with over a decade of experience in NCAA compliance, and Stan Golubtsov, a former fortune 500 CTO and multi-time startup leader, to build NOCAP Sports in late 2020.

Year Founded: 2020
Access to Platform:
  • Website
  • App
2022 College Athletes on Platform: 7,000
2022 College Athletes Completed Deals: 2,500
Top Brands Affiliated With:

Doordash, Cheesecake Factory, Coca Cola, Mondelez, PepsiCo

Athlete Support: Brand Contracts:
  • Review brand contracts for fairness/favor ability for the athlete.
  • Provide brands with your standard contract to use, but they may use their own.
Percentage of Deals with Cash Compensation: 90
Who Pitches Who for Deals:
  • Brands Can Pitch Athletes
  • Athletes Can Apply for Deals on a Job Board
  • Athletes Can Pitch Brands
Marketplace Job Board Applications:
  • Athlete Applies via One Click
  • Athlete Provides an Open Ended Response
Estimated Number of College Athletes in 2021: 2001-5000
2022 Services Offered:
  • Brand Building
  • Facilitate Brand Partnerships/Sponsorships
  • Business Formation Assistance
  • Career Development
  • Coaching Opportunities
  • Compliance Reporting/Disclosures
  • Content Production
  • Contract Vetting
  • Digital Strategy
  • Fan Engagement
  • Financial Management
  • Group Licensing
  • In Person Event Facilitation
  • iOS/Android Mobile App
  • Legal Support
  • Logo Creation
  • Mentorship Opportunities
  • Monetization Ideation + Strategy
  • NFT Creation
  • Public Relations/Crisis Management
  • Social Media Analytics
  • Social Media Management
  • Tax Guidance
2022 Cost for Athletes:

There are no upfront fees for athletes and we do not take a cut of their deals.

2022 Cost for Brands:

Our base self-service fee is 15%. There are additional fees for other services required.

As NIL grows rapidly and enters 2024 as a billion dollar industry, more brands are jumping in and reaping the benefits of college athletes promoting their products or services. Unfortunately, there is a misconception that only the biggest and most popular athletes can deliver campaign results. Here, College Athlete Influencers explores why that’s not the case and how brands can maximize their ROI through college athlete influencers.

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