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Mission Statement:

We are on a mission to provide the technology and tools to empower athletes to be entrepreneurs on their own terms

We’ve built Obsesh to empower every athlete to achieve freedom to do what they live a d love what they do! Our team and platform is mission-built and born for NIL. This is your time to start building your brand, your way and engage with the market. Our commitment is to serve you, take a step forward and we’ll be there every step to make it simple!

Service Provider Differentiators


Highly personalized

Wide range of products made easy

Follow on Social
Founder(s)/CEO(s): Tracy Benson, CEO and Cofounder & Jonalyn Morris, Cofounder and Chief Development Officer
About the Founder(s)/CEO(s):

We are female-founded! Tracy Benson : former D1, creator of the Home Depot Olympic work program, and career as a CMO @ Best Buy, Beats, Monster and Seek. SF based. Jonalyn Morris has 20 years in publicity, entertainment marketing and talent management for Disney, Beats, CSI, and Loot Crate. Together, they have built numerous global brands and platforms.

Year Founded: 2020
Percentage of Business that Is NIL Focused: 94
Representation Relationship: Non-exclusive
Platform Services Available:
  • Graphic Design
  • Compliance Reporting/Disclosures
  • Coaching Opportunities (camps, private lessons, clinics, etc.)
  • In-person Events Facilitation
  • Digital Experience Facilitation
  • Merchandise Hosting & Sales
  • NFT Minting, Hosting & Sales
  • Autographed Collectibles Hosting & Sales
  • Media Content Production
  • Social Media Analytics
Digital Marketplace Business Model:
  • % of Deals - Brand Pays
Deal Fee: Percentage:

Range 5-20% Buyer pays platform / service fee NOT the athlete.

Access to Platform:
  • Website
  • App
2022 College Athletes on Platform: 1,164
2022 College Athletes Completed Deals: 1,273
Top Brands Affiliated With:

Athletic Greens

Athlete Support: Brand Contracts:
  • Review brand contracts for fairness/favor ability for the athlete.
Percentage of Deals with Cash Compensation: 98
Who Pitches Who for Deals:
  • Brands Can Pitch Athletes
  • Athletes Can Pitch Brands
Marketplace Job Board Applications:
  • Athlete Provides an Open Ended Response

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