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  1. Athlete NIL Deal Facilitators
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  3. Digital Marketplace
  4. »
  5. OpenSponsorship
Mission Statement:

OpenSponsorship is the leading sports marketing platform trusted by brands to connect with 12,000+ athlete influencers, teams and events globally. Our mission is to democratize the $70B sponsorship industry; making this marketing channel accessible to ALL brands. We are driving change using innovative technology, AI, data and unique functionality.

Since July 1st, OpenSponsorship’s impact has been amplified with the NCAA NIL rules change, with 465,000 college students now being able to get sponsorship. OpenSponsorship, with its existing marketplace and brand network, is at the forefront of enabling these deals, especially through partnerships with top MMR partners and schools.

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Founder(s)/CEO(s): Ishveen Jolly
About the Founder(s)/CEO(s):

Ishveen Jolly is of Indian-British origin & graduated from Oxford University. After seeing some serious inefficiencies within the sponsorship industry, she decided to start OpenSponsorship with one goal: help make securing sports sponsorships easier and more effective. The startup was born out of her experience as a successful sports agent & management consultant in India and the UK. She has been featured on Forbes' 30 Under 30 Sports List and Inc's Top 100 Female Founders, among many others.

Year Founded: 2014
Estimated Number of College Athletes in 2021: 2001-5000
2022 Services Offered:
  • Brand Building
  • Facilitate Brand Partnerships/Sponsorships
  • Business Formation Assistance
  • Career Development
  • Coaching Opportunities
  • Compliance Reporting/Disclosures
  • Content Production
  • Contract Vetting
  • Digital Strategy
  • Fan Engagement
  • Financial Management
  • Group Licensing
  • In Person Event Facilitation
  • iOS/Android Mobile App
  • Legal Support
  • Logo Creation
  • Mentorship Opportunities
  • Monetization Ideation + Strategy
  • NFT Creation
  • Public Relations/Crisis Management
  • Social Media Analytics
  • Social Media Management
  • Tax Guidance
2022 Cost for Athletes:


2022 Cost for Brands:

Monthly subscription fee (Fees vary based on services required)

Top Brands Affiliated With:

1. Walmart
2. Footlocker
3. Stitch Fix
4. The Vitamin Shoppe
5. Jabra
6. Atlantic Records
7. Stryke Club
8. Zone Mouthguard
9. Signables
10. TIDL Sports

As NIL grows rapidly and enters 2024 as a billion dollar industry, more brands are jumping in and reaping the benefits of college athletes promoting their products or services. Unfortunately, there is a misconception that only the biggest and most popular athletes can deliver campaign results. Here, College Athlete Influencers explores why that’s not the case and how brands can maximize their ROI through college athlete influencers.

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