fbpx

NIL Network

Home Pliable Marketing

Pliable Marketing

Pliable Marketing

  1. Athlete NIL Services
  2. /
  3. Brand Development Services
  4. /
  5. Pliable Marketing
  1. Athlete NIL Services
  2. »
  3. Brand Development Services
  4. »
  5. Pliable Marketing
Overview
Mission Statement:

Pliable Marketing educates and empowers student-athletes at all levels and abilities with the skills and tools they need to build their athlete brand for during and after their playing career. Pliable also works with high schools, colleges, organizations and nonprofits to provide educational presentations about athlete branding. The company also provides one-on-one marketing, public relations and broadcasting services directly to athletes who want to build their athlete brand.

At Pliable, we view name, image and likeness opportunities as a way to educate and empower high school, college and professional athletes so they can develop the skills and tools to build their athlete brand. This approach leads to long-term success for the athlete during, and after their career.

Service Provider Differentiators

One-on-one consultation and support. This includes athlete outreach tours to visit athletes in their local hometown to secure NIL partnerships.

Athletes become a Pliable athlete and receive their own athlete profile website page

Pliable is a full-service marketing company that has a wide range of services that benefit athletes, including media relations and networking opportunities

Follow on Social
Founder(s)/CEO(s): Greg Glynn
About the Founder(s)/CEO(s):

Greg Glynn is the Athlete Brand Advisor & CEO of Pliable, a full-service marketing company that specializes in athlete branding. He works one-on-one with high school, college and professional athletes to build their athlete brand. He is the creator of Pliable's 10-Step Athlete Branding Playbook, recognized as one of the industry’s most forward-thinking ideas for athletes to acquire the skills and tools to build their athlete brand, including securing name, image and likeness opportunities.

Year Founded: 2021
Percentage of Business that Is NIL Focused: 100
2023 States Licensed in::
  • California
  • Colorado
  • Connecticut
  • Georgia
  • Indiana
  • Maine
  • Massachusetts
  • Minnesota
  • New Hampshire
  • New Mexico
  • Vermont
Most Popular Package or Service:
  • NIL CONSULTING: Athlete Branding Playbook
Popular Package/Service: Minimum Cost: $500
Popular Package/Service: Average Cost: $ 3,000
Popular Package/Service: Maximum Cost: $10,000
Representation Relationship: Both options are available
Certifications and/or Licenses:

Nationally accredited in public relations from the Public Relations Society of America. Instructor for NIL Course through Sports Management WorldWide. Registered athlete agent in several states. NIL certification from Front Office Sports, together with Facebook and Instagram.

Agency Type: NIL Agency
Type of Clients Currently Representing:
  • Professional Athletes
  • Collegiate Athletes
  • High School Athletes
  • Non-athlete Individuals
  • Businesses, Brands, or Other Group Entities
State(s) of Their College Athlete Clients:
  • California
  • Colorado
  • Connecticut
  • Georgia
  • Indiana
  • Maine
  • Massachusetts
  • Minnesota
  • New Hampshire
  • New Mexico
  • Vermont
States Registered For Professional Representation:
  • California
  • Colorado
  • Connecticut
  • Georgia
  • Indiana
  • Maine
  • Massachusetts
  • Minnesota
  • New Hampshire
  • New Mexico
  • Vermont
Sports Their College Athletes Play:
  • Football
  • Men's Soccer
  • Baseball
  • Softball
  • Men's Golf
  • Women's Golf
  • Field Hockey
  • Women's Ice Hockey
  • Women's Track & Field
Services Provided for College Athletes:
  • Graphic Design
  • NFT/Digital Collectible Minting, Hosting, & Sales
  • Merchandise Production, Hosting, & Sales
  • Managing Social Media Handles on Behalf of Clients
  • Contract Vetting
  • Media Content Production
  • Consulting on Financial Management
  • Consulting on Taxes
  • Public Relations/Crisis Management
  • Consulting on Career Development
  • Consulting on Brand Building
  • Consulting on Social Media Strategy
  • Consulting on Monetization Strategy
  • Tools to Analyze Social Media Strategy
  • Compliance Reporting/Disclosures on Behalf of Clients
  • Coaching Events Facilitation
  • In-person Events Facilitation
  • Business Formation Assistance
  • Facilitate Brand Partnerships/Sponsorships
  • Legal Support
2022 College Athletes on Platform: 15
Top Brands Affiliated With:

Hilltop Boliers Maple Syrup
Epic Vue Studios
SEAAV Athletics
The End Zone
Whitney Donut and Sandwich Shop
Greens & Proteins
Phyll
SidelineSwap
J.M. Arbour Wealth Management

As NIL grows rapidly and enters 2024 as a billion dollar industry, more brands are jumping in and reaping the benefits of college athletes promoting their products or services. Unfortunately, there is a misconception that only the biggest and most popular athletes can deliver campaign results. Here, College Athlete Influencers explores why that’s not the case and how brands can maximize their ROI through college athlete influencers.

Join NIL Network

NIL support & guidance, available when you need it.

Our membership is conducive to both the professionals that work in NIL every day and those who just need to keep a pulse on the ever-evolving landscape.

$65

for one year of access

 (limited availability)