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Sports Mom University

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Mission Statement:

We teach, train and equipment sports moms & their families how to advocate for themselves at all levels of the athletic world.

Year Founded: 2019
Founder(s)/CEO(s): Jamesetta Cleveland
About the Founder(s)/CEO(s):

Jamesetta Cleveland is the mom of 3 multi-sport athletes. She's a college football mom, an athlete's rights advocate and NIL brand development specialist. After her son graduated from the Air Force Academy, she founded Sports Mom University to give sports moms & their families the tools they need to understand the business side of sports.

Services Offered:
  • Brand Building
  • Facilitate Brand Partnerships/Sponsorships
  • Business Formation Assistance
  • Career Development
  • Coaching Opportunities
  • Compliance Reporting/Disclosures
  • Content Production
  • Contract Vetting
  • Digital Strategy
  • Fan Engagement
  • Financial Management
  • Group Licensing
  • In Person Event Facilitation
  • iOS/Android Mobile App
  • Legal Support
  • Logo Creation
  • Mentorship Opportunities
  • Monetization Ideation + Strategy
  • NFT Creation
  • Public Relations/Crisis Management
  • Social Media Analytics
  • Social Media Management
  • Tax Guidance
Cost for Athletes:

Fees vary based on services provided. They range from free weekly classes to help parents and student athletes understand the basics of NIL to complete curriculum tailored to each family's needs.

Estimated Number of College Athletes in 2021: 0-5

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