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Sway Athlete

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Company Website:
Mission Statement:

To deliver best-in-class influencer marketing programs, making our network a thriving place of opportunity for student athlete influencers. We set up rewarding partnerships that make sense for athletes and their own brand, regardless of league/division status, or social media follower count.

Year Founded: 2011
Founder(s)/CEO(s): Danielle Wiley
About the Founder(s)/CEO(s):

Danielle is a trailblazer in the influencer marketing industry, having founded Sway Group in 2011 in order to professionalize, streamline and scale how digital influencers connect with brands. Danielle has led Sway Group’s growth into a full-service influencer and branded content marketing business that includes a network of 30,000+ authenticated creators.

Services Offered:
  • Brand Building
  • Facilitate Brand Partnerships/Sponsorships
  • Business Formation Assistance
  • Career Development
  • Coaching Opportunities
  • Compliance Reporting/Disclosures
  • Content Production
  • Contract Vetting
  • Digital Strategy
  • Fan Engagement
  • Financial Management
  • Group Licensing
  • In Person Event Facilitation
  • iOS/Android Mobile App
  • Legal Support
  • Logo Creation
  • Mentorship Opportunities
  • Monetization Ideation + Strategy
  • NFT Creation
  • Public Relations/Crisis Management
  • Social Media Analytics
  • Social Media Management
  • Tax Guidance
Top Brands Affiliated With:

Please see https://swaygroup.com/ for a list of brands/clients

Cost for Athletes:


Cost for Brands:


Estimated Number of College Athletes in 2021: 101-200
Quote from the Company:

The NCAA's revised rules are great news for both brands and athletes — but it's definitely a whole new world for young athlete influencers. Sway Group, pledges to provide the same level of education and support to these athletes that we have always provided to all of our influencers.

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