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Sway Athlete

Sway Athlete

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Mission Statement:

To deliver best-in-class influencer marketing programs, making our network a thriving place of opportunity for student athlete influencers. We set up rewarding partnerships that make sense for athletes and their own brand, regardless of league/division status, or social media follower count.

The NCAA's revised rules are great news for both brands and athletes — but it's definitely a whole new world for young athlete influencers. Sway Group, pledges to provide the same level of education and support to these athletes that we have always provided to all of our influencers.

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Founder(s)/CEO(s): Danielle Wiley
About the Founder(s)/CEO(s):

Danielle is a trailblazer in the influencer marketing industry, having founded Sway Group in 2011 in order to professionalize, streamline and scale how digital influencers connect with brands. Danielle has led Sway Group’s growth into a full-service influencer and branded content marketing business that includes a network of 30,000+ authenticated creators.

Year Founded: 2011
Estimated Number of College Athletes in 2021: 101-200
2022 Services Offered:
  • Brand Building
  • Facilitate Brand Partnerships/Sponsorships
  • Business Formation Assistance
  • Career Development
  • Coaching Opportunities
  • Compliance Reporting/Disclosures
  • Content Production
  • Contract Vetting
  • Digital Strategy
  • Fan Engagement
  • Financial Management
  • Group Licensing
  • In Person Event Facilitation
  • iOS/Android Mobile App
  • Legal Support
  • Logo Creation
  • Mentorship Opportunities
  • Monetization Ideation + Strategy
  • NFT Creation
  • Public Relations/Crisis Management
  • Social Media Analytics
  • Social Media Management
  • Tax Guidance
2022 Cost for Athletes:


2022 Cost for Brands:


Top Brands Affiliated With:

Please see https://swaygroup.com/ for a list of brands/clients

As NIL grows rapidly and enters 2024 as a billion dollar industry, more brands are jumping in and reaping the benefits of college athletes promoting their products or services. Unfortunately, there is a misconception that only the biggest and most popular athletes can deliver campaign results. Here, College Athlete Influencers explores why that’s not the case and how brands can maximize their ROI through college athlete influencers.

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