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tmalaw – the lawyer for brands™

by michelle
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Mission Statement:

Whether you're a new brand or an established one, you know you need to handle the legal necessities of your brand. It’s why you’re here. Smart results is the goal whether you’re branding a business, a product, or influence. tmalaw is with you at every stage of the brand life cycle - securing ownership, negotiating collaborations, stopping unauthorized uses, and navigating damaging situations.

Year Founded: 2020
Founder(s)/CEO(s): Trezanay M. Atkins, Esq.
About the Founder(s)/CEO(s):

Trezanay is an experienced trademark attorney and manager of intellectual property rights for brands. Driven by the power of ownership, she takes pride in providing the best advocacy possible for black and brown athletes, innovators, and influencers to own their brand and reap from its benefits. In addition to her job, Trezanay is a single mother of two - a college junior and a fourth grader (yes, it's ridiculous LOLOL), a devoted member to music and youth ministry.

Services Offered:
  • Brand Building
  • Facilitate Brand Partnerships/Sponsorships
  • Business Formation Assistance
  • Career Development
  • Coaching Opportunities
  • Compliance Reporting/Disclosures
  • Content Production
  • Contract Vetting
  • Digital Strategy
  • Fan Engagement
  • Financial Management
  • Group Licensing
  • In Person Event Facilitation
  • iOS/Android Mobile App
  • Legal Support
  • Logo Creation
  • Mentorship Opportunities
  • Monetization Ideation + Strategy
  • NFT Creation
  • Public Relations/Crisis Management
  • Social Media Analytics
  • Social Media Management
  • Tax Guidance
Other Services Offered:

Brand protection, brand defense, brand licensing, IP asset administration

Cost for Athletes:

Fees vary based on services requested. We offer:
monthly subscription fees
flat fee dependent on services
percentage of deals negotiated

Cost for Brands:

Fees vary based on services requested. We offer:
monthly subscription fees
flat fee dependent on services
percentage of deals negotiated

Estimated Number of College Athletes in 2021: 0-5
Quote from the Company:

The right of publicity has been around for a while and finds its roots in the right of privacy under the law. It's about time that college athletes are able to benefit from these laws - as it has been the source of significant income for the worlds greatest entertainers for years. It is an honor to welcome college athletes into the age of controlling and benefiting from the commercial use of their name, image, and likeness (and work tirelessly to protect those rights in the marketplace).