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Home tmalaw – the lawyer for brands™

tmalaw – the lawyer for brands™

tmalaw – the lawyer for brands™

  1. Athlete NIL Services
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  3. Legal Services
  4. /
  5. tmalaw – the lawyer for brands™
  1. Athlete NIL Services
  2. »
  3. Legal Services
  4. »
  5. tmalaw – the lawyer for brands™
Overview
Mission Statement:

Whether you're a new brand or an established one, you know you need to handle the legal necessities of your brand. It’s why you’re here. Smart results is the goal whether you’re branding a business, a product, or influence. tmalaw is with you at every stage of the brand life cycle - securing ownership, negotiating collaborations, stopping unauthorized uses, and navigating damaging situations.

The right of publicity has been around for a while and finds its roots in the right of privacy under the law. It's about time that college athletes are able to benefit from these laws - as it has been the source of significant income for the worlds greatest entertainers for years. It is an honor to welcome college athletes into the age of controlling and benefiting from the commercial use of their name, image, and likeness (and work tirelessly to protect those rights in the marketplace).

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Founder(s)/CEO(s): Trezanay M. Atkins, Esq.
About the Founder(s)/CEO(s):

Trezanay is an experienced trademark attorney and manager of intellectual property rights for brands. Driven by the power of ownership, she takes pride in providing the best advocacy possible for black and brown athletes, innovators, and influencers to own their brand and reap from its benefits. In addition to her job, Trezanay is a single mother of two - a college junior and a fourth grader (yes, it's ridiculous LOLOL), a devoted member to music and youth ministry.

Year Founded: 2020
Estimated Number of College Athletes in 2021: 0-5
2022 Services Offered:
  • Brand Building
  • Facilitate Brand Partnerships/Sponsorships
  • Business Formation Assistance
  • Career Development
  • Coaching Opportunities
  • Compliance Reporting/Disclosures
  • Content Production
  • Contract Vetting
  • Digital Strategy
  • Fan Engagement
  • Financial Management
  • Group Licensing
  • In Person Event Facilitation
  • iOS/Android Mobile App
  • Legal Support
  • Logo Creation
  • Mentorship Opportunities
  • Monetization Ideation + Strategy
  • NFT Creation
  • Public Relations/Crisis Management
  • Social Media Analytics
  • Social Media Management
  • Tax Guidance
2022 Other Services Offered:

Brand protection, brand defense, brand licensing, IP asset administration

2022 Cost for Athletes:

Fees vary based on services requested. We offer:
monthly subscription fees
flat fee dependent on services
percentage of deals negotiated

2022 Cost for Brands:

Fees vary based on services requested. We offer:
monthly subscription fees
flat fee dependent on services
percentage of deals negotiated

As NIL grows rapidly and enters 2024 as a billion dollar industry, more brands are jumping in and reaping the benefits of college athletes promoting their products or services. Unfortunately, there is a misconception that only the biggest and most popular athletes can deliver campaign results. Here, College Athlete Influencers explores why that’s not the case and how brands can maximize their ROI through college athlete influencers.

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