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Mission Statement:

To provide every student-athlete with the guidance and platform to monetize their NIL.

The VicTreeFi Nillie platform is the only NIL marketplace focused on student-athlete entrepreneurship. Nillie content walks student-athletes through the process of brand establishment, product creation, and product marketing. While other platforms connect brands with only top-performing athletes, Nillie empowers all student-athletes to create their own monetization opportunities.

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Founder(s)/CEO(s): Chrissy Earl
About the Founder(s)/CEO(s):

Chrissy has a passion for inspiring student-athletes to utilize their resources to maximize their opportunities leading up to and following graduation.

Year Founded: 2019
Estimated Number of College Athletes in 2021: 1751-2000
2022 Services Offered:
  • Brand Building
  • Facilitate Brand Partnerships/Sponsorships
  • Business Formation Assistance
  • Career Development
  • Coaching Opportunities
  • Compliance Reporting/Disclosures
  • Content Production
  • Contract Vetting
  • Digital Strategy
  • Fan Engagement
  • Financial Management
  • Group Licensing
  • In Person Event Facilitation
  • iOS/Android Mobile App
  • Legal Support
  • Logo Creation
  • Mentorship Opportunities
  • Monetization Ideation + Strategy
  • NFT Creation
  • Public Relations/Crisis Management
  • Social Media Analytics
  • Social Media Management
  • Tax Guidance
2022 Cost for Athletes:

VicTreeFi's Nillie platform is free for athletes to use, create self-branded apparel lines, and monetize.

2022 Cost for Brands:

Athletes market custom apparel to fans. Athletes set prices for each piece of merchandise and receive income from each sale occurring through the Nillie.io platform.

As NIL grows rapidly and enters 2024 as a billion dollar industry, more brands are jumping in and reaping the benefits of college athletes promoting their products or services. Unfortunately, there is a misconception that only the biggest and most popular athletes can deliver campaign results. Here, College Athlete Influencers explores why that’s not the case and how brands can maximize their ROI through college athlete influencers.

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