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Mission Statement:

To provide every student-athlete with the guidance and platform to monetize their NIL.

The VicTreeFi Nillie platform is the only NIL marketplace focused on student-athlete entrepreneurship. Nillie content walks student-athletes through the process of brand establishment, product creation, and product marketing. While other platforms connect brands with only top-performing athletes, Nillie empowers all student-athletes to create their own monetization opportunities.

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Founder(s)/CEO(s): Chrissy Earl
About the Founder(s)/CEO(s):

Chrissy has a passion for inspiring student-athletes to utilize their resources to maximize their opportunities leading up to and following graduation.

Year Founded: 2019
Estimated Number of College Athletes in 2021: 1751-2000
2022 Services Offered:
  • Brand Building
  • Facilitate Brand Partnerships/Sponsorships
  • Business Formation Assistance
  • Career Development
  • Coaching Opportunities
  • Compliance Reporting/Disclosures
  • Content Production
  • Contract Vetting
  • Digital Strategy
  • Fan Engagement
  • Financial Management
  • Group Licensing
  • In Person Event Facilitation
  • iOS/Android Mobile App
  • Legal Support
  • Logo Creation
  • Mentorship Opportunities
  • Monetization Ideation + Strategy
  • NFT Creation
  • Public Relations/Crisis Management
  • Social Media Analytics
  • Social Media Management
  • Tax Guidance
2022 Cost for Athletes:

VicTreeFi's Nillie platform is free for athletes to use, create self-branded apparel lines, and monetize.

2022 Cost for Brands:

Athletes market custom apparel to fans. Athletes set prices for each piece of merchandise and receive income from each sale occurring through the Nillie.io platform.