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Company Website:
Mission Statement:

Workhorse is a FREE marketplace connecting student athletes with brands, fans and businesses to maximize their name, image and likeness.

Year Founded: 2020
Founder(s)/CEO(s): Matt O'Connor
About the Founder(s)/CEO(s):

I'm a Northeastern alum and a startup veteran who has been acquired 3 times over the past 7 years across multiple industries including mobile advertising, social media and aviation. I'm a technical founder and am highly motivated to build the best and most affordable NIL experience for student athletes.

Services Offered:
  • Brand Building
  • Facilitate Brand Partnerships/Sponsorships
  • Business Formation Assistance
  • Career Development
  • Coaching Opportunities
  • Compliance Reporting/Disclosures
  • Content Production
  • Contract Vetting
  • Digital Strategy
  • Fan Engagement
  • Financial Management
  • Group Licensing
  • In Person Event Facilitation
  • iOS/Android Mobile App
  • Legal Support
  • Logo Creation
  • Mentorship Opportunities
  • Monetization Ideation + Strategy
  • NFT Creation
  • Public Relations/Crisis Management
  • Social Media Analytics
  • Social Media Management
  • Tax Guidance
Cost for Athletes:


Cost for Brands:


Quote from the Company:

We love our student athletes and that's why we built Workhorse! Since the inception of the NCAA student athletes have been taken advantage of. We're building Workhorse to level the playing field and allow all student athletes to earn what they deserve. With Workhorse student athletes will maximize their NIL earning potential and brands, fans and businesses will have an opportunity to partner with the student athletes they all know and love.

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