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Mission Statement:

Wrk nil is a FREE marketplace connecting student athletes with brands, fans and businesses to maximize their name, image and likeness.

We love our student athletes and that's why we built wrk nil! Since the inception of the NCAA student athletes have been taken advantage of. We're building wrk nil to level the playing field and allow all student athletes to earn what they deserve. With wrk nil student athletes will maximize their NIL earning potential and brands, fans and businesses will have an opportunity to partner with the student athletes they all know and love.

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Founder(s)/CEO(s): Matt O'Connor
About the Founder(s)/CEO(s):

I'm a Northeastern alum and a startup veteran who has been acquired 3 times over the past 7 years across multiple industries including mobile advertising, social media and aviation. I'm a technical founder and am highly motivated to build the best and most affordable NIL experience for student athletes.

Year Founded: 2020
2022 Services Offered:
  • Brand Building
  • Facilitate Brand Partnerships/Sponsorships
  • Business Formation Assistance
  • Career Development
  • Coaching Opportunities
  • Compliance Reporting/Disclosures
  • Content Production
  • Contract Vetting
  • Digital Strategy
  • Fan Engagement
  • Financial Management
  • Group Licensing
  • In Person Event Facilitation
  • iOS/Android Mobile App
  • Legal Support
  • Logo Creation
  • Mentorship Opportunities
  • Monetization Ideation + Strategy
  • NFT Creation
  • Public Relations/Crisis Management
  • Social Media Analytics
  • Social Media Management
  • Tax Guidance
2022 Cost for Athletes:


2022 Cost for Brands:


As NIL grows rapidly and enters 2024 as a billion dollar industry, more brands are jumping in and reaping the benefits of college athletes promoting their products or services. Unfortunately, there is a misconception that only the biggest and most popular athletes can deliver campaign results. Here, College Athlete Influencers explores why that’s not the case and how brands can maximize their ROI through college athlete influencers.

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