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xoxo sports

xoxo sports

  1. Athlete NIL Services
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  3. Brand Development Services
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  5. xoxo sports
  1. Athlete NIL Services
  2. »
  3. Brand Development Services
  4. »
  5. xoxo sports
Mission Statement:

xoxo sports brings professional branding & marketing services to athletes of all levels. It can be hard to find practical, usable information for athletes that don't already have worldwide recognition and a full marketing staff. xoxo sports brings the strategies and tools of international sports celebrities to all athletes.

Every athlete is an all star, and xoxo sports helps you learn to market yourself like one. With one-on-one personal branding and sponsorship coaching, downloadable workbooks, and free resources, you can build your brand and secure partnerships that achieve your goals on and off of the field of play.

Service Provider Differentiators

Accessible price point for athletes of all levels

Not associated with an agency, so athletes can continue working with their own agent on partnerships

Customized one-to-one services for every athlete

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Founder(s)/CEO(s): Kat Bitove
About the Founder(s)/CEO(s):

For over 15 years I’ve been able to channel my love of sport into my work. I've worked with organizations like the Canadian Olympic Committee, Maple Leaf Sports & Entertainment (MLSE), and ATP player Milos Raonic. In 2018, I struck out on my own and created xoxo sports to make marketing and sponsorship support accessible for athletes around the world.

Year Founded: 2018
Percentage of Business that Is NIL Focused: 10
Most Popular Package or Service:
  • NIL CONSULTING: Sponsorship strategy one-on-one coaching, 60 minutes
Popular Package/Service: Minimum Cost: $100
Popular Package/Service: Average Cost: $ 300
Popular Package/Service: Maximum Cost: $1,000
Top Brands Affiliated With:

Rolex, adidas, Coca-Cola, Jaguar Land Rover, New Balance, Oakley, and McDonalds

As NIL grows rapidly and enters 2024 as a billion dollar industry, more brands are jumping in and reaping the benefits of college athletes promoting their products or services. Unfortunately, there is a misconception that only the biggest and most popular athletes can deliver campaign results. Here, College Athlete Influencers explores why that’s not the case and how brands can maximize their ROI through college athlete influencers.

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