Fi-NIL-ly is your weekly podcast covering all things name, image & likeness in college athletics. On the opening day of the Summer Olympics, we discuss the nuances to personal branding in Olympic sports. Founder of xoxosports, Kat Bitove joins Michelle Meyer & Tay Hawker to discuss Rule 40 and how branding works within the Olympic space. We also touch on the UNC & Michigan licensing package and of course our wins of the week.