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Game Face Podcast

Game Face Podcast

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Month of: March
Year of: 2022

Founder of the NIL Network and the Name, Image, and Likeness Coordinator for San Diego State University, Michelle Meyer is definitely one of the go-to experts in the NIL space. She offers insights including: how NIL has changed the college sports experience, and the current opportunity for college athletes to gain life and entrepreneurial skills, a look into the NIL opportunities for athletes in Olympics sports, why it matters that you know what you want to get out of NIL opportunities, and the amazing path to networking it offers, the reality of teaching brands about NIL, and value of researching brands and platforms, figuring out the right marketplaces for you, and how many you should work with.

As NIL grows rapidly and enters 2024 as a billion dollar industry, more brands are jumping in and reaping the benefits of college athletes promoting their products or services. Unfortunately, there is a misconception that only the biggest and most popular athletes can deliver campaign results. Here, College Athlete Influencers explores why that’s not the case and how brands can maximize their ROI through college athlete influencers.

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