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Home Giving Athletes a Voice – with Chris Aumueller

Giving Athletes a Voice – with Chris Aumueller

Giving Athletes a Voice – with Chris Aumueller

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  3. Giving Athletes a Voice – with Chris Aumueller
  1. NIL Recording
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  3. Giving Athletes a Voice – with Chris Aumueller
Description:

Chris Aumueller, CEO of Fanword joins the podcast to talk with Steven, Adam and Sean about Fanword's early days and its recent transition into the world of NIL. Fanword roots itself in storytelling, as the company signed on with schools to write first-person stories of some of its most fascinating athletes. It has since ventured into the NIL space, serving as an NIL directory and educational arm while also continuing its storytelling mission.

As NIL grows rapidly and enters 2024 as a billion dollar industry, more brands are jumping in and reaping the benefits of college athletes promoting their products or services. Unfortunately, there is a misconception that only the biggest and most popular athletes can deliver campaign results. Here, College Athlete Influencers explores why that’s not the case and how brands can maximize their ROI through college athlete influencers.

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