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Home Going Deep on the Data: Finding New Opportunities For NIL Sponsorships Sponsored by KORE

Going Deep on the Data: Finding New Opportunities For NIL Sponsorships Sponsored by KORE

Going Deep on the Data: Finding New Opportunities For NIL Sponsorships Sponsored by KORE

  1. Stakeholders Navigating NIL
  2. /
  3. Brands
  4. /
  5. Going Deep on the Data: Finding New Opportunities For NIL Sponsorships Sponsored by KORE
  1. Stakeholders Navigating NIL
  2. »
  3. Brands
  4. »
  5. Going Deep on the Data: Finding New Opportunities For NIL Sponsorships Sponsored by KORE
Overview
Month of: August
Year of: 2023
Description:

Strategic sponsor spends on name, image and likeness (NIL) opportunities are becoming more and more abundant with student-athletes, especially given the popularity of the recent men’s and women’s events. During this conversation we will dig into the data, trends and insights that impact the ROI for some sponsors. We will also discuss ways to create more sophisticated partnerships and the best ways to manage them. In addition, you will hear how to discover new opportunities in your sponsorships by utilizing the numbers as well as analysis comparing the value of the sponsorships in both men's and women's sports.

Featured Speakers:
RJ Kraus, Head of Social, KORE
Solly Fulp, Executive Vice President of NIL Growth & Development, Learfield
Bill Carter, Founder of Student-Athlete Insights
Mark Youngworth, Chief Marketing Officer, Zips Car Wash

As NIL grows rapidly and enters 2024 as a billion dollar industry, more brands are jumping in and reaping the benefits of college athletes promoting their products or services. Unfortunately, there is a misconception that only the biggest and most popular athletes can deliver campaign results. Here, College Athlete Influencers explores why that’s not the case and how brands can maximize their ROI through college athlete influencers.

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