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Home NCAA Social Series: Derrick Coles, NIL Development

NCAA Social Series: Derrick Coles, NIL Development

NCAA Social Series: Derrick Coles, NIL Development

  1. NIL Recording
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  3. NCAA Social Series: Derrick Coles, NIL Development
  1. NIL Recording
  2. »
  3. NCAA Social Series: Derrick Coles, NIL Development
Description:

Andy Katz speaks with recently hired Associate Director of NIL Development, Derrick Coles, about his role and his first month on the job speaking with members about the benefits and challenges of NIL activities and their impact on student-athletes and campus.

As NIL grows rapidly and enters 2024 as a billion dollar industry, more brands are jumping in and reaping the benefits of college athletes promoting their products or services. Unfortunately, there is a misconception that only the biggest and most popular athletes can deliver campaign results. Here, College Athlete Influencers explores why that’s not the case and how brands can maximize their ROI through college athlete influencers.

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