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Home NIL’s Impact on Brands and Athletes with Jason Bergman at MarketPryce

NIL’s Impact on Brands and Athletes with Jason Bergman at MarketPryce

by michelle
COLLECTIVES DATABASE
ATHLETE SERVICE PROVIDER DIRECTORY
UNIVERSITY NIL PROGRAMS DATABASE

NIL’s Impact on Brands and Athletes with Jason Bergman at MarketPryce

  1. NIL Recording
    2. /
  2. NIL’s Impact on Brands and Athletes with Jason Bergman at MarketPryce
  1. NIL Recording
    2. »
  2. NIL’s Impact on Brands and Athletes with Jason Bergman at MarketPryce
Description:

NIL Marketing

In today’s conversation, host Katya Allison is joined by Jason Bergman, Co-Founder of MarketPryce, to discuss the impact of the NIL ruling on brands’ relationships with student athletes.

In light of the new rules surrounding student-athlete income, brands need to keep several important factors in mind:

  • The cost of entry is often very low for the majority of student athletes.
  • Gen Z students can be a valuable resource in helping a brand appeal to a younger market.
  • Student athletes can often be more committed to a brand’s message than the average influencer.
  • The post-NIL world is still evolving and there are still disagreements about standard best practices.
  • Time management is much more challenging and much more important when working with students.

Student athletes are a newly available market for brands to market through, but doing so requires a different approach than with many influencers.