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Sen Wicker Wary of NCAA Power in Path for Post-Midterm NIL Deal

Sen Wicker Wary of NCAA Power in Path for Post-Midterm NIL Deal

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  3. Sen Wicker Wary of NCAA Power in Path for Post-Midterm NIL Deal
  1. NIL Recording
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  3. Sen Wicker Wary of NCAA Power in Path for Post-Midterm NIL Deal
Description:

“I think President Biden will sign whatever we send him,” Senator Wicker says. “As far as I know he hasn’t been involved, and I haven’t heard too much from the administration about [NIL]. I think he’ll let us make the decision there. It’s not one of the pressing issues of the day for the administration.”

Wicker also sees the long road for NIL in Congress as a healthy sign for governance, noting that the founding fathers “meant for things to take time” and to use a “deliberative process.”

As NIL grows rapidly and enters 2024 as a billion dollar industry, more brands are jumping in and reaping the benefits of college athletes promoting their products or services. Unfortunately, there is a misconception that only the biggest and most popular athletes can deliver campaign results. Here, College Athlete Influencers explores why that’s not the case and how brands can maximize their ROI through college athlete influencers.

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