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The NIL Experiment: A Povich Center Panel in New York

The NIL Experiment: A Povich Center Panel in New York

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  3. The NIL Experiment: A Povich Center Panel in New York
  1. NIL Recording
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  3. The NIL Experiment: A Povich Center Panel in New York
Overview
Month of: April
Year of: 2022
Description:

On April 28, 2022, The Shirley Povich Center for Sports Journalism held a conversation at Overtime in NYC about how athletes, universities, sponsors and the NCAA are navigating name, image and likeness (NIL) rules. Panelists: - Bill Carter, Bill Carter, Principal of Student-Athlete Insights; Adjunct Professor of "Name, Image, Likeness" at the University of Vermont - Len Elmore '74, Professor of Sport Management, Lawyer, Analyst, Former Athlete, Co-Chair of the Knight Commission on Intercollegiate Athletics - Monica McNutt '13, ESPN Basketball Analyst and Reporter - Dan Porter, Co-Founder and CEO, Overtime - Moderated by Mark Hyman, Director, Shirley Povich Center for Sports Journalism

As NIL grows rapidly and enters 2024 as a billion dollar industry, more brands are jumping in and reaping the benefits of college athletes promoting their products or services. Unfortunately, there is a misconception that only the biggest and most popular athletes can deliver campaign results. Here, College Athlete Influencers explores why that’s not the case and how brands can maximize their ROI through college athlete influencers.

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