Panelists will discuss how the new NIL marketplace relates to the Title IX promotion, publicity, recruiting, and NIL education obligations of educational institutions. Also addressed will be whether the entities controlled by the institution can be used as subterfuge to evade the educational institution’s Title IX legal obligations and why past and continuing less favorable treatment of female athletes in areas that significantly affect individual brand building will have a profound impact on NIL opportunities for female athletes if they remain unaddressed.