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Home Title IX and the NIL Marketplace: Subterfuge or Opportunity?

Title IX and the NIL Marketplace: Subterfuge or Opportunity?

Title IX and the NIL Marketplace: Subterfuge or Opportunity?

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  3. Title IX and the NIL Marketplace: Subterfuge or Opportunity?
  1. NIL Recording
  2. »
  3. Title IX and the NIL Marketplace: Subterfuge or Opportunity?
Overview
Month of: November
Year of: 2021
Description:

Panelists will discuss how the new NIL marketplace relates to the Title IX promotion, publicity, recruiting, and NIL education obligations of educational institutions. Also addressed will be whether the entities controlled by the institution can be used as subterfuge to evade the educational institution’s Title IX legal obligations and why past and continuing less favorable treatment of female athletes in areas that significantly affect individual brand building will have a profound impact on NIL opportunities for female athletes if they remain unaddressed.

As NIL grows rapidly and enters 2024 as a billion dollar industry, more brands are jumping in and reaping the benefits of college athletes promoting their products or services. Unfortunately, there is a misconception that only the biggest and most popular athletes can deliver campaign results. Here, College Athlete Influencers explores why that’s not the case and how brands can maximize their ROI through college athlete influencers.

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