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Understanding NIL Student-Athlete Endorsements from a Creator’s Perspective

Understanding NIL Student-Athlete Endorsements from a Creator’s Perspective

  1. NIL Recording
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  3. Understanding NIL Student-Athlete Endorsements from a Creator’s Perspective
  1. NIL Recording
  2. »
  3. Understanding NIL Student-Athlete Endorsements from a Creator’s Perspective
Description:

In today’s conversation, host Katya Allison is joined by Mitchell Pehlke, Social Media Influencer and Student Athlete at The Ohio State University, to hear about how the recent NIL ruling affects student athletes like Mitchell. Mitchell had to dramatically limit his approach to content management when he started playing lacrosse at OSU. Rules about how student athletes were able to earn an income handicapped the kind of content he was allowed to create. Now, in a post-NIL world and with his options once again open, Mitchell approaches his content creation according to several important principles:- As a student, time management is an essential discipline.- Know your worth and don’t settle for less than your own value.- Be committed to your values and don’t compromise them for a bigger paycheck. Content creation is an immense amount of work, and Mitchell’s story is an excellent lesson in the value of a work-life balance.

As NIL grows rapidly and enters 2024 as a billion dollar industry, more brands are jumping in and reaping the benefits of college athletes promoting their products or services. Unfortunately, there is a misconception that only the biggest and most popular athletes can deliver campaign results. Here, College Athlete Influencers explores why that’s not the case and how brands can maximize their ROI through college athlete influencers.

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