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NIL Industry and Trends

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NIL Industry Center

Welcome to the hub of resources, content, and guidance for the NIL industry!

The NIL Industry Landscape

In just a few years, we've already seen the NIL industry evolve significantly. As the overall landscape becomes more clear, NIL service providers will continue to adapt their business models to best match the needs of stakeholders.

NIL Network Founder, Michelle Meyer, has been helping startups understand the NIL landscape and build scalable strategies since NIL went into effect on July 1, 2021.

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Trends and pivots
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NIL AGENCY POPUP AND POP DOWN

Since NIL went into effect, NIL agencies have been the most prevalent startup with over 200 tracked by NIL Network. It makes sense - at this time, starting an NIL agency has the lowest barrier to entry of any sub-industry of NIL. However, after only a year, between 20-25% of NIL agency startups had already shut down. As discussed below, it's difficult to create a sustainable NIL representation business by utilizing the traditional sports agency model. Successful NIL agency startups have separated themselves by using innovative approaches.

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Trends and pivots
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SHIFTING BUSINESS MODELS

Originally, most NIL startups went directly to athletes to ask them to join their platform and/or to market their services to. These companies have since had a few realizations: 1) If a top goal is users, approaching individuals is not an efficient way to scale. 2) College athletes are incredibly busy and are weary to trust cold outreach. 3) College athletes, for the most part, are not going to pay for anything. Many companies are now adopting new B2B strategies and are instead selling their services to universities and collectives.

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THE CURRENT OPPORTUNITIES

SUPPORT FOR COLLECTIVES

Many collectives were launched quickly and without a comprehensive business plan. They had initial success with raising money through donations but are looking for more sustainable streams of revenue to meet their fundraising goals.

ACTIVE EDUCATION

The current standard of NIL education - lecture style seminars and on demand course content - is not resonating with current college athletes. Instead, NIL education should take a hands-on learning approach, incorporate tools, and teach the "how".

INNOVATIVE REPRESENTATION

The traditional sports agency model to athlete representation only works well for the top .1% of college athletes. However, there are countless opportunities to approach NIL representation in a completely novel way. Time to get creative!

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HELPFUL ARTICLES TO CHECK OUT
State of NIL: January
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Impact of NIL Beyond the Deals
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NIL Landscape for Prep Athletes and Ways to Get Started Now
NIL Landscape for Prep Athletes and Ways to Get Started Now
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The Result of the Chaos: An NIL Predicament
The Result of the Chaos: An NIL Predicament
The First Year of NIL: The Ugly Side
The First Year of NIL: The Ugly Side
Back to the Tree: NIL Rooted in Education
Back to the Tree: NIL Rooted in Education
A Comprehensive Legal Guide for NIL Industry Start-ups
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The Nascent Name, Image, and Likeness Industry: Creation of the Perfect Storm
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7 Free Ways to Support Your Athletes in NIL
2022 Needs To Be The Year That Student Athletes Start Getting Paid What They Are Worth
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N.I.L. and Professional Development
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University/Team Specific NIL Platform Comparison
University/Team Specific NIL Platform Comparison
Takeaways From Presenting NIL At Four Coaching Conferences
Takeaways From Presenting NIL At Four Coaching Conferences
Legal Considerations of Hosting a Camp as a College Athlete
Legal Considerations of Hosting a Camp as a College Athlete
What Student-Athletes Should Include in an NIL Contract
What Student-Athletes Should Include in an NIL Contract
From the Desk of an NIL Coordinator
From the Desk of an NIL Coordinator
Name, Image, and Likeness: September Trends
Name, Image, and Likeness: September Trends
Coaching in the NIL Era: Keys for Protecting Your Athletes’ Eligibility
Coaching in the NIL Era: Keys for Protecting Your Athletes’ Eligibility
How to Craft a Good Instagram Bio for Athletes
How to Craft a Good Instagram Bio for Athletes
Name, Image, and Likeness Trends: August
Name, Image, and Likeness Trends: August
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ADDITIONAL INDUSTRY ARTICLES
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NIL Verified™ is increasing transparency in the NIL industry.
As college athletes navigate the NIL landscape, it has become increasingly important for them to be able to differentiate between trustworthy service providers and those that seek to exploit the lack of regulation in the field. The NIL Verified Network is a group of service providers dedicated to ensuring transparency, honesty, and fairness within the emerging NIL industry.

As NIL grows rapidly and enters 2024 as a billion dollar industry, more brands are jumping in and reaping the benefits of college athletes promoting their products or services. Unfortunately, there is a misconception that only the biggest and most popular athletes can deliver campaign results. Here, College Athlete Influencers explores why that’s not the case and how brands can maximize their ROI through college athlete influencers.

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