NIL SERVICES, SOLUTIONS, & SUPPORT
How We Help Navigate.
"NIL has way too many moving parts for coaches to track on – state regulations, school requirements, legal issues. Michelle Meyer started studying NIL six months before it happened, and studying it from the perspective of female and male student-athletes in sports without mega-audiences and million-dollar TV deals. The help she is providing to our coaches is invaluable – they mostly want to coach, but need to know the basics."
"Michelle is one of the most plugged in resources in the name, image, and likeness (NIL), industry. Her experience in-house with a university and it’s student-athletes, along with what she has built with NIL Network, makes her the most well-balanced industry leader, who takes pride in giving the best insight and perspective from all sides. If you are looking to build anything in the NIL world, having Michelle in your corner is a must."
"Working with Michelle over the past couple of years on numerous projects has been incredible. She is an absolute wealth of knowledge and someone I am constantly excited to learn from. Her depth of understanding in the Name, Image & Likeness space has separated her as the premier location to learn all things NIL. Her keenness to consistently provide service to Student - Athletes is something I aspire to mirror in our company's ethos. She works hard around the clock and maintains a positive attitude inspiring those around her to match her energy."
"NIL Network is the one stop shop for anything and everything NIL - and I believe it solves such a big problem in the industry right now. One year in, so many coaches, administrators, athletes & brands are still unsure of how to best leverage this new legislation, and NIL Network is the easiest way for them to get caught up to speed. Michelle is one of the best in the business and I'm excited to watch NIL Network continue to grow as this ever-changing NIL landscape continues to evolve."
"Simply put, Michelle is amazing. She is extremely knowledgeable on all things NIL and is passionate about sharing that knowledge with others. In a landscape that is still new and evolving, Michelle is up to speed on everything NIL. Michelle has a special way of making you feel comfortable to ask questions so you can get the answers you need. Her willingness to share information and resources is just what this industry needs."
A former collegiate & pro athlete and D1 volleyball coach, Michelle brings a unique perspective to the developing NIL industry. She began researching NIL in the fall of 2019, founded NIL Network in November of 2020, was hired as the San Diego State NIL Coordinator in November of 2021, and has been studying the evolving NIL industry ever since. Michelle has collaborated with over 100 NIL companies, numerous executives of varying associations, and dozens of athletic directors, coaches, and athletes.
GUIDANCE FOR ALL STAKEHOLDERS
How can we best assist you in navigating NIL?
NIL Start-up Representative
With the NIL industry still growing, there are unlimited opportunities to create an impactful business. Michelle has collaborated with over 100 NIL companies, is tracking over 400, and understands this new industry (and where it’s headed!) better than anyone.
Gain high-level insights of the developments and current trends in the NIL industry, including an overview of similar companies • Understand what your business challenges and customer objections may be and how to overcome them • Collaborate on growth strategies for your business.
Book a Coaching Session
Brand/Business Representative
In the first year of collegiate athletes being permitted to monetize their Name, Image, and Likeness, we’ve seen thousands of companies experiment with this new space. Michelle has consulted with dozens of brands from the local to the national level.
Gain high-level insights of the current trends in the NIL industry, including interesting NIL activations and why college athletes make great brand ambassadors • Understand the challenges of partnering with college athletes: from rules to follow to assure the athlete retains their NCAA eligibility to managing campaign expectations with a busy college athlete • Strategize on your marketing campaign structure, which athletes to partner with (and how to find them!), and how to maximize the ROI for your business.
Book a Coaching Session
Junior Club Director/Coach
Across all sports, it’s becoming increasingly common for elite clubs to add NIL education to the resources they provide for their athletes. Prospects are asking how to incorporate NIL into their recruiting discussions as well as what they can do now to be the most prepared to successfully navigate NIL once they arrive on campus. Michelle, a former D1 volleyball coach, has met with dozens of club directors and coaches across many different sports to help them navigate this new era.
Gain high-level insights of the developments in the NIL industry, including what NIL looks like for athletes in your sport and how they’re monetizing • Understand what types of questions your athletes should be asking while in the recruiting process and how to understand what resources institutions are allocating towards NIL education • Learn how to help your athletes grow their NIL value, set realistic expectations, and develop a plan to monetize their NIL.
Book a Coaching Session
Individual Interested in NIL Career
With NIL reform, a new industry quickly developed and is projected to be worth $1 billion in the next few years. Students studying sports law, sports management, and other similar areas are in a great position to take advantage of this booming industry. Michelle has consulted with dozens of college students and individuals interested in working in NIL and has had speaking engagements at multiple universities across the country.
Gain high-level insights of the developments and current trends in the NIL industry, including a discussion of the various sectors of NIL • Understand what your career opportunities are, where you may fit, and what to expect from careers in NIL • Strategize on what you can do to position yourself for success and develop a plan to secure an NIL career!
Book a Coaching Session
Individual Assisting Their Athlete
With NIL still being so new, many parents & friends have taken up the role of “manager” or “agent” on behalf of their busy athlete. While this is a great opportunity for the athlete to have a trusted person to help them navigate and source NIL opportunities, there are many nuances that people need to be aware of. Michelle has spoken to many parents to share best practices, explain rules and regulations, and guide them on being the best manager possible for their child.
Gain high-level insights of the current trends in the NIL industry, including what NIL looks like for Olympic sport athletes and how they’re monetizing • Understand the resources that your child’s institution is offering to them for NIL education, their school’s institutional policy and state law, and where to find opportunities for them •
Learn how to help your athlete grow their NIL value, set realistic expectations, and develop a plan to monetize their NIL.
Book a Coaching Session
College Athlete
For most college athletes across the country, they aren’t getting the support they need to be successful in this new era. Not only do they need to understand the rules, but also what their NIL opportunities are, how to source them, and what their expectations should be around compensation. Michelle has coached dozens of college athletes from across the country and every sport on this evolving landscape.
Gain high-level insights of the developments and current trends in the NIL industry, including what NIL looks like for athletes in your sport • Understand the resources that your institution is offering you for NIL education, your school’s institutional policy and state law, and where to find opportunities • Learn how to grow your NIL value, set realistic expectations, and develop a plan to monetize your NIL.
Book a Coaching Session
College Coach
College coaches may be one of the most affected stakeholders in NIL and there is little to no education to support them in this new era. They need to know how to discuss NIL with their athletes, how to incorporate it into their recruiting pitches, and what to expect as this industry continues developing. Michelle has presented to the members of eight coaching associations across different sports and has had hundreds of conversations with coaches from every level.
Gain high-level insights of the developments and current trends in the NIL industry, including what NIL looks like for athletes in your sport • Understand how your institution's approach to NIL compares to other schools in your conference and/or your top competitors • Learn how to leverage your school’s resources, location, and other attributes to showcase the potential NIL opportunities for recruits.
Book a Coaching Session
Other
Don’t fit into one of these categories but want to learn more about NIL or discuss something in particular? I’m happy to help! Please provide as much information as you on the topic(s) you’d like to discuss when you book.
Book a Coaching Session
WEEKLY DROP-IN Q&A
From NIL Network Founder, Michelle Meyer: Since 2020 when I began exclusively researching NIL, I made a commitment to accept every meeting request that I received. In doing so, I have built a phenomenal network of incredible people in this new industry. However over the past few months, with public awareness of NIL growing (woohoo!) as well as me accepting the full-time NIL Coordinator role at SDSU, this commitment has gotten harder and harder to uphold. While I absolutely love discussing all things NIL, meeting new people, and educating everyone on NIL, I can no longer meet the ever-growing demand.. Instead, I'm launching a weekly "office hour" of sorts.. Anyone who has a questions about NIL can register for free, jump on the virtual call on Wednesday evenings, and stay for as long as the conversation is beneficial to them. Looking forward to seeing you there!
LEARNING LAB RECIPIENTS
FEATURED ON
