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Sports Marketing Projections for 2021

by michelle
Published: Updated:

Recap: This article discusses the trends of 2020 and projections for 2021 and beyond in the world of sports marketing. It discusses the place for politics in sports, concept of “micro-moments”, brand loyalty (or lack thereof), and the importance of transparency and authenticity. 

Observations: While this article was written for brands to understand the current sports marketing landscape, athletes can utilize these tips to optimize their own personal brand and social media in order to make them better candidates to partner with.

Athlete Tips & Takeaways: 

  • Stand for something: What do you care about other than your sport? Does it show on your social media?
  • Add value: What messages does your content convey? Are you teaching or giving insight?
  • Transparency over perfection: Is your social media relatable to your audience? Or is it just showing the best moments?

The uncertainty around the COVID-pandemic continues to limit future planning as we look ahead to 2021, and sports marketers especially are currently assessing what to take away from a mercurial 2020 in terms of shopping tendencies, audience habits, and the impact of modified live events.

So, while the world is clearly still in flux, we’ve taken a look at some of this year’s trends that we think will stick in the sports marketing realm and what we expect to be important factors to consider in 2021.


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