Learn about the first-to-market NIL business standard.
As student-athletes navigate the NIL landscape, it has become increasingly important for them to be able to differentiate between trustworthy service providers and those that seek to exploit the lack of regulation in the field.
NIL Verified™ is the first-to-market NIL service provider verification process. Developed with the expertise of former Power 5 compliance director and current Freeman┃Lovell partner Patrick Stubblefield, NIL Verified™ aggregates information about a business’ registration, employees, business practices, and compliance with NIL laws, NCAA interim policies, and institutional policies. Additionally, it includes a review of the company’s terms to ensure they include all of the expected clauses and fair language for college athletes.
Businesses that sufficiently fulfill the requirements of NIL Verified™ become members of the NIL Verified Network, which is comprised of fair and transparent service providers that athletes can feel confident utilizing to help them navigate NIL.
NIL Verified and the NIL Verified Network are for businesses that are part of the nascent NIL Industry and provide services to help athletes in monetizing their NIL. Companies that are listed in the Athlete Service Provider Directory, B2B Service Provider Directory, and Collectives Database are eligible.
The NIL Verified requirements vary based on the sub-industry, type of terms reviewed, and specific aspects of the company's business model. Additionally, we are continuously reviewing our requirements to respond to emerging issues, industry standards, and continued feedback from members of the NIL Verified Network.
However, below is a non-exhaustive list of some of the requirements we look for as part of NIL Verified.